Lisa Valente

Food, nutrition and wellness expert. Freelance writing. Contract editing. On-air talent. Content strategy. Recipe development. Content creation. Consultant. Program Design. Product Strategy.

In-house wellness and nutrition expert advisor responsible for running multiple collaborative initiatives and tactical processes for the medical integrity team including brand POVs and medical review. I provide reputable and evidence-based thoughts on trends in the wellness and nutrition space, work on products and program design, and create nutrition videos for YouTube.

Led team of nutrition editors, plus network of freelancer writers and editors, for the largest nutrition and fitness publisher in the U.S. Planned content calendar, collaborating with SEO, social, sales, medical and business development teams. Reported and communicated metrics and analytics on content, analyzed performance, and created a content strategy to deliver results. Starred in and wrote scripts for nutrition video series on YouTube. Shaped and shared our nutrition brand POV with internal and external stakeholders.

Plans and oversees nutrition, health and food content for EatingWell.com & Cookinglight.com, social media, newsletters and partners.

Managed and edited front-of-book FRESH section (now GOOD). Pitched trendy and evergreen content ideas. Managed and cultivated network of freelance writers. Wrote newsletters and article content for eatingwell.com. Video production support including, script writing, researching and starring in nutrition videos.

Led nutrition education seminars, cooking classes, workshops and grocery store tours to women and families in the Boston area. Focused on budget, healthy cooking and simple nutrition lessons with key, actionable takeaways.

Clinical Experience-19 Weeks: Implemented medical nutrition therapy for a diverse population of patients including; general medicine, surgery, pediatric, ICU, oncology, psychiatric, and dialysis. Calculated calorie and macronutrient needs, provided enteral and parenteral nutrition support, completed diet education, obtained diet history, analyzed lab values and Led two nutrition care plans and two round tables discussing patients with clinical nutrition staff. Community Experience- 7 Weeks: Counseled patients in WIC, health centers, OB/GYN, pediatric, oncology, and outpatient nutrition services using motivational interviewing and reflective listening techniques. Led 3 group classes. Developed six healthy eating handouts for counseling sessions and two articles for the employee wellness website. Management Experience-14 weeks: Completed rotations in purchasing, retail, production, and patient food using a cook-chill and conventional food service system serving 18-20,000 meals per day. Managed the production of in-house holiday catering orders during 2 week staff relief rotation. Implemented customer satisfaction survey and created new menus after analyzing results and sales reports. Research Experience-5 weeks: Developed detailed meal plans and analyzed calorie intake records for research participants at Tufts USDA Nutrition Research Center on Aging. Collaborated with study coordinators, research dietitians and psychologists to assess participants. Researched and wrote abstract for dietetic intern study.

Developed nutrition and cooking curriculum for 8 week program including: developing recipes, grocery shopping and planning on a budget, creating low-literacy nutrition handouts, cooking demos.

Collected anthropometric data and diet history for internet obesity treatment study. Completed field work to gather data including interviewing students about eating habits and measuring food waste.