Lisa Sherman

US Head of Marketing @ Walker's Shortbread Inc.

About

I’m a strategic, data-driven marketing leader with proven experience building and scaling premium consumer brands across the CPG space. As US Head of Marketing for Walker’s Shortbread Inc., I lead brand strategy, omnichannel campaigns, and commercial initiatives to drive growth in the US market, while honoring the legacy of this iconic global brand. My foundation was shaped by working with iconic brands at companies like Mattel and Conagra Brands, where I honed my expertise in brand building, full-funnel execution, and P&L ownership across a range of categories and audiences. These experiences instilled a deep understanding of how to manage both household names and challenger brands through data-driven strategy, cross-functional collaboration, and consumer-first thinking. On the flip side, I’ve also immersed myself in the startup world, both as a founder and strategic partner. I launched Waste-Less Inc., a sustainability-driven venture, and Amish Naturals, a brand dedicated to organic, clean-label foods. These diverse experiences have shaped and sharpened my entrepreneurial mindset. Whether repositioning legacy brands, launching innovation, or driving performance across digital and retail channels, I bring a balanced approach, uniting creative storytelling with commercial discipline. I’m passionate about building brands that stand for quality, purpose, and connection in an increasingly dynamic marketplace. Just as importantly, I thrive on developing, mentoring, and empowering teams, cultivating talent and fostering collaboration to deliver breakthrough results together.

Country

United States

City

New York City Metropolitan Area

Industry

Marketing & Advertising

Skill

P&L Management, Budgeting, Retail, Sales Promotion, Creative Problem Solving, Presentation Skills, Communication, Driving Results, Digital Marketing Analytics, Product Management, Media Planning, Search Engine Marketing (SEM), E-commerce Optimization, Digital Strategy, Customer Insight, Entrepreneurship, Media Buying, People Management, Customer Engagement, Sales

Experience

US Head of Marketing

Walker's Shortbread Inc.

2019-6 - Present · 7 yrs 4 mos

Hauppauge, NY

In my role at Walkers Shortbread Inc., I led the U.S. marketing strategy for this iconic brand, focusing on modernization while respecting its rich history. I implemented innovative campaigns that significantly enhanced brand visibility and engagement, driving growth in a competitive market. My efforts resulted in a 40% increase in customer interaction within the first year, showcasing the brand's evolution.

Brand Manager

Walker's Shortbread Inc.

2011-7 - 2019-6 · 8 yrs

Hauppauge, NY

As a Brand Manager at Walkers Shortbread Inc., I played a pivotal role in enhancing the brand's U.S. presence through strategic marketing initiatives. I successfully launched new products and developed retail programs that contributed to sustainable growth. My efforts in digital marketing significantly improved brand engagement and visibility in a competitive market.

President & Co-Founder

Waste-less Inc.

2008-1 - 2011-6 · 3 yrs 6 mos

As a co-founder of Waste-less Inc., I played a pivotal role in establishing an eco-friendly consumer products company. I developed innovative reusable shopping bags to address plastic waste and secured partnerships with major retailers, driving significant sales growth. My efforts in brand development and awareness campaigns contributed to our mission of promoting sustainability and environmental responsibility.

Partner/Owner

S&K Marketing

2004-12 - 2008-4 · 3 yrs 5 mos

As a Partner and Owner at S&K Marketing, I co-launched a boutique consultancy dedicated to developing better-for-you CPG brands. I served as the Marketing Director for Amish Naturals, where I led brand positioning and packaging design. My efforts resulted in securing distribution across 4,000+ retail locations, driving substantial sales growth and enhancing brand visibility through effective sales tools.

Brand Manager

Conagra Brands

2001 - 2003 · 2 yrs

As a Brand Manager at Conagra Brands, I spearheaded initiatives that significantly enhanced the market presence of Hebrew National. By collaborating with diverse teams, I launched impactful marketing campaigns that elevated brand engagement by 15%. My strategic analysis of market trends and consumer insights led to refined product positioning, resulting in a 10% sales growth year-over-year.

Brand Manager

Mattel, Inc.

1998 - 2001 · 3 yrs

In my role at Mattel, Inc., I successfully developed and executed strategic marketing plans for various licensed brands, driving both volume and profit growth. I managed product development processes to align with market trends, fostering collaboration with internal teams and trade partners to enhance brand visibility. My innovative approach to product and promotional concepts contributed to significant brand engagement and growth.

Management Supervisor

Centra Marketing & Communications

1996 - 1998 · 2 yrs

In my role at Centra Marketing & Communications, I developed tailored marketing plans that enhanced brand visibility and fostered strong client relationships. By coordinating cross-functional resources, I ensured timely project delivery while acting as the primary liaison for clients. This approach contributed to a significant 30% increase in client retention, showcasing my commitment to client satisfaction and effective project management.