lisa petrella

group account director

About

Marketing and advertising professional with 12+ years of agency account management experience. Client list includes global CPG, beauty, beverage, QSR and retail. Specialties: account management, account lead, business development, shopper marketing, experiential marketing, social media and mobile marketing strategy, in-store merchandising (POP) production, broadcast production (TV and radio), media planning/buying (radio, OOH, print, TV and digital), event production and management, added value negotiation, talent sourcing and management

Country

united states

City

new york

Industry

marketing and advertising

Skill

account management, media planning, integrated marketing, digital marketing, creative direction, relationship marketing, social media, radio, media buying, advertising, television, shopper marketing, talent booking, marketing activation, broadcast, broadcast production, outdoor advertising, creative development, in store marketing, experiential events

Experience

account director

mirrorball

2012-1 - 2014-1 · 2 yrs 1 mo

L'Oreal Paris Account

senior account manager

saatchi & saatchi x

2012-1 - 2012-1 · 1 mo

The Wendy's Company Account

senior account executive

the mars agency

2008-1 - 2010-1 · 2 yrs 1 mo

Big Y World Class Market Account

promotions intern

cbs radio

2003-1 - 2003-1 · 1 mo

account executive

g2 worldwide

2005-1 - 2008-1 · 3 yrs 1 mo

DIAGEO-Guinness USA Account

assistant account executive

g2 worldwide

2003-1 - 2005-1 · 2 yrs 1 mo

DIAGEO-Guinness USA Account

account manager

g2 worldwide

2010-1 - 2011-1 · 1 yr 1 mo

account director

mktg

2015-1 - 2016-1 · 1 yr 1 mo

group account director

mktg

2016-1 - Present · 10 yrs 9 mos

MKTG, part of the Dentsu Aegis Network, is a global creative agency comprised of pioneers and practitioners of lifestyle marketing. We specialize in delivering strategic, business-oriented marketing solutions for leading brands via sport and entertainment, live experiences, retail marketing, enterprise/b-to-b engagement and sponsorship marketing. We are committed to constantly evolving, refining and inventing innovative brand engagements through deeper understanding of how people think, work and live their lives. Headquartered in NYC, we have 1,450 employees and 7,000 Brand Ambassadors operating in 31 offices globally, with reach in 19 markets across the Americas, EMEA and APAC. Visit www.mktg.com for more information.