Lisa-Marie Weiss

Lead product strategy and portfolio management for multiple medical categories (Blood Pressure/ECG, Pulse Oximeters, Insect Bite Healers, Basal Thermometers, First Aid incl. LifePad & emergency bracelet) across the full product lifecycle. Strategic project leadership for product strategy and market research in the category Blood Pressure/ECG as part of the corporate strategy program. Trend analyses and systematic market and competitive intelligence to identify new opportunity spaces for products and business models. Develop and implement product, pricing and assortment strategies across all sales channels (Beurer/Sanitas/Medel core brands, discount, OEM/private label). Coordinate the cross-brand product portfolio for Medel and ensure strategic alignment with overall brand and category objectives. Drive cross-functional collaboration with R&D, Marketing, Sales, Purchasing and Regulatory Affairs to secure consistent go‑to‑market execution. Co‑develope go‑to‑market, marketing and communication strategies for new product launches in close collaboration with Sales/Key Account Management and Marketing. Define, monitore and manage key KPIs (portfolio performance, category profitability, project and team KPIs) and derive corrective actions to achieve targets. Functional and disciplinary leadership, coaching and performance management for the assigned product management team, including resource planning and development measures. Build and maintain international supplier and partner relationships (incl. start‑ups and development partners), including contract negotiations, trade fair visits and direct project coordination.

worldwide responsibility for the development, optimization and strategical planing of the product portfolio Continuous supplier and product selection up to marketing solutions at the POS Specification of the products, preparation of the contents of the instructions for use and packaging as well as development of the sales documents analysis of the market, competitors as well as new trends and technologies development of success-oriented, country-specific product concepts establishment and maintenance of networks to relevant interfaces such as marketing, technology and development, purchasing, external service providers and hardware suppliers Professional / functional mentoring of a junior product manager and a trainee, including onboarding and organizational integration

worldwide responsibility for the development, optimization and strategical planing of the product portfolio Continuous supplier and product selection up to marketing solutions at the POS Specification of the products, preparation of the contents of the instructions for use and packaging as well as development of the sales documents analysis of the market, competitors as well as new trends and technologies development of success-oriented, country-specific product concepts establishment and maintenance of networks to relevant interfaces such as marketing, technology and development, purchasing, external service providers and hardware suppliers

worldwide responsibility for the development, optimization and controlling of the innovative product portfolio in the field of sports (sports supports, compression stockings, foot orthoses) monitoring of product life cycles from the development until product launch analysis of the market, competitors as well as new trends and technologies development of success-oriented, country-specific product marketing concepts establishment and maintenance of networks to multipliers, customers, associations and clubs

Supporting the development of apparel products made of non-woven material, i.e. bras and tights, in order to inform material and design requirements for shaping, support, haptic and comfort Thesis: "The overall performance of sports bra is affected by product design, wearer perception and over-time changes in body movement"

Performing mechanical material tests to quantify lateral stability of football shoes Performing biomechanical athlete assessments using a motion capture system (Vicon) and a force plate (Kistler) Programming algorithms to process athlete assessment data using MatLab Supporting the Athlete Services Team in data acquisition at football clubs Supporting the execution of internal biomechanical footwear studies Collecting data on football playing-surfaces’ characteristics using a standardized battery of pitch measurement tools (e.g. CLEGG hammer)

Disruptive Strategy helps students become fluent in disruption theory and gain confidence in articulating complex viewpoints, apply strategic frameworks to assess new opportunities and potential threats, and acquire techniques for executive-level strategy formulation and team management. The program was developed by leading Harvard Business School faculty and is delivered in an active learning environment based on the HBS signature case-based learning model.

Economics for Managers dives into fundamental economic principles like supply and demand, cost, markets, competition and differentiation. Participants gain the knowledge and skills needed to craft successful business strategy. Economics for Managers was developed by leading Harvard Business School faculty and is delivered in an active learning environment based on the HBS signature case-based learning method.

Power and Influence for Positive Impact explores how power really works and teaches learners to develop their own power to gain influence and make an impact—within their professional relationships, organizations, and society at large. The program was developed by leading Harvard Business School faculty and is delivered in an active learning environment based on the HBS signature case-based learning model.