lisa-marie von raepke

head of corporate social responsibility

About

I lived on three continents, in four countries and in eight different cities over the past 18 years. My studies, life abroad, and different professional experiences have made me a versatile communicator. I easily adapt to new environments, like to think out the box and am highly organized. Attributes that make me be at my best, when the pressure is high. To balance my high-intensity professional life, I face the dog downward or bend my right leg and shift into warrior post. And if my yoga mat does not do the trick, I leave the city and clear my head on a long hike.

Country

germany

City

hamburg

Industry

renewables & environment

Skill

public relations, event pr, media relations, social media, strategic communications, press releases, corporate communications, public affairs, political campaigns, corporate social responsibility, social media marketing, pressearbeit, strategische kommunikation, strategy, crisis communications, speech writing, marketing communications, crisis management, project management, intercultural skills, budget management, stakeholder engagement, stakeholder management, leadership, organization skills, community engagement, storytelling, english, german, corporate citizenship, corporate volunteering, non financial reporting, annual csr report, change communications, resilience, executive communication, visual storytelling, creativity, messaging, global communications, internal and external communications, gri certified training course

Experience

head of corporate social responsibility

siemens gamesa

2019-11 - Present · 6 yrs 11 mos

communications manager and and germany

adwen offshore

2015-12 - 2019-3 · 3 yrs 4 mos

Leading of Adwen’s communications department: responsible for strategic communication (internal/external/social media), media relations, leadership communication, change communication, crisis communication, public affairs and public relations for Adwen in Germany (main presence). Also responsible for marketing communication, presence at trade shows held globally and handling of external service providers and agencies. Special focus on leadership and change communication due to Adwen’s integration into Siemens Gamesa Renewable Energy (merger of German Siemens Wind Power and Adwen’s former Spanish parent company Gamesa).

public relations intern

malaysian-german chamber of commerce

2005-9 - 2006-2 · 6 mos

Internship semester abroad as part of Bachelor’s Degree: Assisting in creating the Chamber’s bi-monthly magazine, supporting the preparation of Chamber events and attending members’ events as well as media monitoring.

senior public relations manager events and csr

hubert burda media

2012-9 - 2014-7 · 1 yr 11 mos

* Responsible for all national and international media relations for Burda’s major events (including the media award Bambi, the charity event Tribute to Bambi, the international conference DLD, networking events in Berlin, Brussels and Davos) * Formulated and implemented public relations and social media strategy * Wrote internal and external press texts * Accredited journalists for the events * Liaised with journalists, talents and talents’ representatives * Monitored and evaluated the press coverage * Responsible for the communication of all corporate social responsibility activities * Spokeswoman for the Tribute to Bambi Foundation, Felix Burda Foundation * and Hubert Burda Foundation * Organized press events * Managed external contractors and agencies

praktikum in der public affairs abteilung

pleon

2009-2 - 2009-5 · 4 mos

Assisting with the preparation of customer pitches (mainly for energy and FMCG customers) as well as media and political monitoring.

projektmanagerin public affairs and public relations

wmp eurocom ag

2009-5 - 2012-8 · 3 yrs 4 mos

* Public Affairs and Public Relations Consultant * Formulated and implemented PR, public affairs and social media strategies * Developed public affairs and press material * Organized press events * Crisis communication * Managed external contractors and agencies * Business Manager for Executive Board Member Klaus-Peter Schmidt-Deguelle * Wrote speeches, presentations, business proposals and prepared lectures * Assisted national and international clients

deputy spokeswoman passenger railway stations

deutsche bahn

2014-8 - 2015-11 · 1 yr 4 mos

* Responsible for the strategic communication of the passenger railway stations * Formulating and implementing the overall annual communication strategy * Supervising press events with CEO participation * Placing relevant issues in the media * Responsible for the communication of major construction projects * Responsible for the strategic communication of DB’s Infrastructure Innovation Lab * Formulating and implementing the communication and conference strategy * for the innovation lab as well as for the accelerator * Building a network with influencers and journalists (start-up and tech scene) * Placing tech and innovation issues of DB’s infrastructure in the media * Writing internal and external press texts (company magazine, CEO speeches, interviews, press releases, position papers, FAQs, etc.) * Organizing press events * HR Communication * Managing external contractors and agencies

Education

malmö university

2005-1 - 2005-1 · 1 mo

Activities and Societies: ERASMUS Stipendium

hsb hochschule bremen – city university of applied sciences

management

2003-1 - 2007-1 · 4 yrs 1 mo

Bachelor Thesis: „Americanization 2.0 – How America’s Grassroots Tactics Modernize German Electioneering“

the george washington university

management

2007-1 - 2008-12 · 2 yrs

Campaign Management (Crisis Management, Strategy & Message Development, Fundraising, Speech Writing); Political Advocacy (Strategic Advocacy, International Lobbying, Issues Management) Activities and Societies: Fulbright Stipendium; Research Fellow am Institute for Politics, Democracy & the Internet