Lisa C.

Lead marketing strategy for Feeding America, driving $90M in annual revenue through innovative, audience-centered marketing campaigns across digital and off-line channels. Spearhead digital-forward, omni-channel marketing strategies that enhance long-term relationships with donors to accelerate growth. Leverage digital innovation, data-driven insights, and strategic storytelling to optimize acquisition, retention, and revenue performance. Transformed donor engagement by implementing a holistic, audience-driven approach that meets supporters where they are, growing retention and reactivation rates year over year. Launched Direct Response Television (DRTV) as a new revenue channel, surpassing expectations through targeted messaging and continuous optimization. Set strategic marketing benchmarks and integrated technology-driven solutions to enhance efficiency, leading to $1.7M in cost savings while increasing marketing revenue.

Create and drive a marketing and communications framework that scales JAB Ventures and HushLoudly brand into a multi-platform industry leader within the DEI market. Build audience awareness, engagement and trust by leveraging television, podcast, social media, print/publishing, corporate training and classroom learning opportunities. Establish the brand and CEO as the most trusted voice of inclusion, recognition and empowerment for introverts in leadership.

Strategic lead for DePaul’s Advancement Communications and Donor Relations units. Drove the development and delivery of university messaging to maximize donor/alumni/volunteer engagement, and create a robust, donor-centric culture among our top tier benefactors. Managed a team of 10 communications, donor relations, graphic design and editorial professionals to create innovative ways to connect with DePaul alumni and donors across all division-owned channels.

Led integrated marketing and communications initiatives to support DePaul's fundraising and alumni engagement goals. Managed team of eight graphic design, editorial and production professionals. Maintained collaborative partnerships across all levels of the university to ensure fundraising communications are aligned with university brand and institutional messaging.

Senior executive for the $5.8 million Illinois chapter, with direct P&L and mission deployment responsibility. Accountable for all fundraising, operations, marketing, program and public affairs goals for the state. Managed staff of 30 statewide.

Developed and implemented marketing plans to promote over 130 alumni programs designed to strengthen engagement with the university’s 134,000 alumni worldwide and support fundraising goals. Partnered with the Alumni Association’s national board of directors. Managed a team of seven regional associate directors.

Created and executed fully integrated marketing and communications plans for 11 clients across the healthcare, technology and commercial business units that identified opportunities for event and membership growth. Conducted market assessments, examined objectives, and analyzed tactical metrics to benchmark ROI. Managed team of nine marketing professionals.

Planned and executed annual membership recruitment and retention campaigns for target audiences of new graduate, federal, minority and international dentists.

Led development of dental practice marketing publications that contributed more than $180,000 to ADA non-dues revenue.