lisa bowser

owner

About

“Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.” – Charles Eames Eames was right, connections are foundational and they are the hallmark of my profession. The point at which a graphic communication becomes an emotional connection and that connection becomes an engagement is the sweet spot I aim for. When I’ve done my job, that message will start a conversation. Whether that conversation is a click, a purchase, or a perception – the goal is to engage, persuade and inform. Using design as a strategic tool to contribute to the success of my clients is what keeps me on the edge of my seat every day. I love a challenge!

Country

united states

City

mission

Industry

graphic design

Skill

graphic design, advertising, creative direction, corporate identity, brochures, photography, art direction, catalogs, adobe creative suite, branding and identity, concept development, direct mail, indesign, social media, web design, wordpress, web development, graphics, fine art, posters, copywriting, newsletters, image editing, image manipulation, email marketing, dreamweaver, typography, flash, publications, brand development, illustrator, packaging, book design, mac, pre press, adobe acrobat, user interface design, corporate branding, creative strategy, visual communication, photo shoots, layout, art, website development, magazines, illustration, marketing, digital photography, quarkxpress

Experience

adjunct professor

metropolitan community college-kansas city

2003-1 - 2004-12 · 2 yrs

Adjunct professor for design I and II, at Maple Woods Junior College. Prepared syllabus and lecture materials for entry level design classes for students in the degree program. The class combined foundational design principles with a computer lab.

art director

blue cross and blue shield of kansas city

1990-7 - 1993-1 · 2 yrs 7 mos

A city magazine sponsored by BCBS of Kansas City. With over 100,00 subscribers this city lifestyle monthly operated independently of BCBS filled a void in the local publishing market in the early '90s. I was hired to redesign to reposition the magazine from corporate periodical to monthly city lifestyle publication. Working with top creatives in Kansas City the layout and creative was a consistent award winner.

art director

andrews mcmeel universal

1993-11 - 1999-4 · 5 yrs 6 mos

Provided art direction and team leadership for corporate advertising and marketing for Andrews McMeel Universal Syndicate and Andrews McMeel Publishing. Responsible for all catalog and advertising materials. As art director/team leader for the creative marketing team, I managed the design and production of over 1,000 catalog pages per year. “Raised the bar” for catalog and advertising design. Streamlined the production process with innovative technology solutions.

adjunct professor

kansas city art institute

2007-3 - 2009-12 · 2 yrs 10 mos

* Adjunct professor for the continuing education courses, for the digital design certificate program at KCAI. While an adjunct I taught a wide variety of classes including: Digital Imaging I and II * Computer drawing, via Adobe Illustrator, I and II * Page layout, via Adobe Indesign, I and II, Typography * Design Survey, a history of design. Prepared syllabus and teaching materials for each course and created an online teaching tool for the courses using wordpress so students would have access to resources to relevant information to support their class assignments.

creative director

aps technologies

1992-10 - 1993-11 · 1 yr 2 mos

Led creative team in development of brand positioning. Hired to build a brand identity strengthening the perceived value of product line to raise margins and capture a larger market share in the competitive computer hardware business. Achieved a 60% sales increase first week the redesigned catalogs dropped. This pushed total sales to $1 million a week for the first time in the company’s history. Directed staff of three in the execution of 25 pages of print ads each month, over five catalogs per year, product manuals, specification sheets, various sales materials.