Lisa Hein

Leading strategic direction for Financial Services vertical, focused on scaling publisher partnerships and driving sustainable growth through innovative affiliate marketing strategies.

Managed high-value publisher portfolio focused on revenue optimization and strategic growth within the Financial Services vertical. 𝗦𝗲𝗹𝗲𝗰𝘁𝗲𝗱 𝗜𝗺𝗽𝗮𝗰𝘁: - Drove 107% total margin growth through strategic account optimization - Led portfolio transformation resulting in 46% growth in year one - Tripled revenue in Personal Loans vertical through targeted partner development - Implemented new operational frameworks improving team efficiency and performance

Led strategic affiliate programs for diverse client portfolio across major networks including Impact, Partnerize, CJ, Rakuten, and Pepperjam. 𝗦𝗲𝗹𝗲𝗰𝘁𝗲𝗱 𝗜𝗺𝗽𝗮𝗰𝘁: - Achieved 25% year-over-year portfolio growth - Developed and executed custom growth strategies for 8+ key accounts - Built strategic partnerships driving sustained revenue growth - Optimized campaign performance across multiple affiliate networks

Directed affiliate marketing strategy for leading digital home services marketplace, managing network relationships and team performance. 𝗦𝗲𝗹𝗲𝗰𝘁𝗲𝗱 𝗜𝗺𝗽𝗮𝗰𝘁: - Generated 60% revenue growth through strategic program optimization - Led team managing 75+ accounts to exceed revenue targets - Expanded partner network driving significant traffic increases - Established data-driven performance monitoring systems

Built and scaled affiliate marketing program focused on sustainable growth and partner development. 𝗦𝗲𝗹𝗲𝗰𝘁𝗲𝗱 𝗜𝗺𝗽𝗮𝗰𝘁: - Developed comprehensive affiliate program strategy - Established key performance metrics and reporting - Created scalable partner onboarding processes

Launched and managed affiliate marketing channel for online nutritional supplement company. 𝗦𝗲𝗹𝗲𝗰𝘁𝗲𝗱 𝗜𝗺𝗽𝗮𝗰𝘁: - Built affiliate program from ground up - Developed strategic partnerships driving revenue growth - Created efficient operational processes

Conceived and executed the first-ever lead generation campaign and developed customer email communication and annual email marketing strategy for e-commerce incentive site. 𝗦𝗲𝗹𝗲𝗰𝘁𝗲𝗱 𝗜𝗺𝗽𝗮𝗰𝘁: - Developed and initiated targeted strategies to drive meaningful web traffic - Refined monthly and quarterly email schedule to reflect trends and newly identified objectives - Managed media schedule for lead generation advertising

Manufactures and offers computer learning tutorials using a continuity sales model; Negotiated and managed a $500,000+ monthly media budget for paid programming Managed relationships with agencies, broadcast stations and cable networks, yielding excellent media placement Monthly budget produced 120% ROI and 25% growth during tenure Compiled and analyzed media buys on over 50 broadcast and cable stations to develop direct response marketing and advertising strategies Responsible for reconciling $22 million media budget

Negotiated and planned media buys for direct response paid programming as well as short form media buys Managed relationships with clients including generating invoices Researched and reported on cost per order for client media buys

Responsible for the trafficking of national commercials Assisted Account Executives and Sales Managers Data entry of media buys Strong relationships with agency clients and CBS sales agency

Local ABC broadcast station owned by McGraw-Hill Broadcasting Local Sales Assistant Assisted Account Executives, Sales Managers and Research Director Updated programming schedules and changes Compiled billing reports on daily basis Compiled competitive reports for clients Promotions Intern Assisted with location production Involved with entire process of production of promos and topicals Experience with writing, shooting, lighting, audio and editing promotional spots