Liraz Reuven
Director Global Influencer Marketing Communications @ DHGATE Group
About
Creator economy and beauty marketing leader with 10+ years of experience building influencer programs that drive engagement, revenue, and cultural impact. I blend data, strategy, and storytelling to grow loyal communities and scale brand advocacy. My focus is to turn creators into brand storytellers, campaigns into conversations, and audiences into communities that last.
United States
West Hollywood
Marketing & Advertising
TikTok Creator Marketplace, Tiktok Marketing, Affiliate Marketing, Influencer Outreach, Photography, Adobe Photoshop, Calendars, Special Events, Video Production, Video Editing, Post Production Management, Filming, Creative Writing, Creative Strategy, Copywriting, Content Development, Influencer Marketing, Event Planning, Marketing Strategy, Public Relations
Experience

Director Global Influencer Marketing Communications
Los Angeles Metropolitan Area
As the Head of Influencer Marketing Manager at DHgate, My responsibilities encompassed the end-to-end process of influencer marketing, including development, planning, and execution of communication with influencers. I effectively managed influencer relations, overseeing PR gifting initiatives, and successfully built enduring partnerships with influencers. My role also involved the creation and implementation of influential campaigns, showcasing my ability to strategize and execute impactful marketing initiatives for the brand.

Head of Influencer Marketing
Manage gifting and outreach to influencers, celebrities and media contacts Managing Tiktok shop outreach for influencers, and affiliates -Coordinate and oversee all influencer -Assist in the planning and execution of influencer events and activations -Create montly and weekly reports for clients

Social Media & influencer marketing
United States
In my role at the BH cosmetics I specialize in using all the skills that I've acquired and practiced the last 8 years across social media and influencer marketing. Working with beauty and lifestyle influencer on a day to day basis. Negotiating contracts, creating content strategy for upcoming campaign. product seeding and much more.

GlamByRoxy (Content Creator)
@GlamByRoxy
Los Angeles, California, United States
@GlamByRoxy is my current active, personal content creation/influencer account. I am a lifestyle influencer who focuses on all areas of: beauty, hair, fashion and wellness/fitness. I fully create and manage all content, caption and advertising works for this account. I've worked with brand such as: Sephora, MAC, Fenty, Smashbox, Urban Decay, BH Cosmetics, Loreal, Lancome and many more. Creator Success: -I was the winner of Sephora Squad, where I was a squad influencer for 1 year. -I specialize in creating viral content, with many of my content pieces landing in major publications and platforms. -Brands hire me to personally create strategic UGC for their marketing calendars and paid media ADs.
Liraz Reuven's Contact Information
Phone
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