Lira Galieva

Building Pixters — a sports tech platform focused on healthy athletic development for kids 🛡️⚙️. ✔️ Developing the concept, mission, and strategic vision: real physical foundations, not injuries or early burnout. ✔️ Leading product development with a serious approach to sport science and child health. ✔️ Combining sports methodologies, coaching expertise, and tech innovations to reshape the youth sports system. ✔️ Managing partnerships with coaches, sports schools, and tech teams. ✔️ Advocating for safe, sustainable, and inspiring sports experiences for young athletes. ✔️ Scaling a sports tech ecosystem built for real impact, not vanity metrics. At Pixters, we don’t just "do sports tech" — we raise the standards.

For over 7 years, I worked with more than 40 businesses as a Growth Mentor and Business Tracker, specializing in diagnosing key constraints and building strategies for sustainable growth. I collaborated with leading governmental and corporate accelerators, including programs by Philip Morris International, 4PM Ventures, and initiatives for sustainable business development. My work was recognized by multiple diplomas and letters of appreciation, and more importantly — by the tangible results achieved by the teams I guided. As a speaker at industry forums, I covered topics such as crisis management, lean scaling, and responsible business practices.

I built and managed a European distribution network for sustainable packaging products, aligning business growth with stakeholder satisfaction — from manufacturers to end customers. Key areas of focus: Scouting, onboarding, and supporting top distributor partners across Europe. Driving market expansion through strong partner relationships and agile adaptation to industry trends. Balancing profitability, client success, and sustainable impact. My approach combined strategic channel management, deep market sensing, and operational excellence — always aiming for scalable, responsible growth.

I was running a company from 2000 EUR investment in 2011 to a turnover of more than €1 million in 2022. The company has been growing by 27-33% every year since 2017 without any government support, despite the pandemic, economic and political difficulties. From retail online shop with 25 SKU in 2011 to Group of companies with 3 businesses in 2022 - manufacture of packaging with private label (120 SKU) - wholesale company with turn rate of 83% - best package shop in the city (service, product range and sales) This 11 years I was starting lots of projects and tested hundreds of hypotheses. Because the company was growing, I was a classic T-conception manager: deep expertise in management with watchfulness and broad-minded skills. I started with doing everything myself: - e-commerce - leeds generation for free,  word of mouth strategy - developing marketing strategy -  smm management - product management - building relationships with partners - team management - product development As business was growing I switched to: - Data Analytics - Unit economics - Customer Development - Delegation and task setting - Anti-crisis management, I work well with crisis situations (passed 3 currency collapses, covid, container crisis, shortage of raw materials, I work well with small budgets and in time deficits) - conducting strategic sessions, goal setting - SCRUM -manufacturing control Last 2 years I was on remote work: - mentoring teams - strategy sessions - goal setting - running a projects When the profit reached 12K EUR a month, I started to make social projects (connection of persons with disabilities, building the contemporary library, ecological activities. Quit this job because of political reasons and relocation to Europe. #packagemanufacturer #ecopackaging #foodpackaging #sustainablepackaging #packagingtogo #recyclablepackaging #packaginginnovations

I started my career here at position Visual Merchandiser. I made a concept model, introduced a system, built the team and developed an educational and control model. Then I started to make Data driven merchandising with analytics, KPI and goals. While the merchandising system was performing well I was in charge of Byers. I was visiting all exhibitions, making product analytics and forecasts, researching the trends. I also was making Customer Development, working in the marketing and retail development team. Quit this job because of maternity leave, where I started my own business.