Lior Musi

I am the VP of R&D at Powerfleet, responsible for the company’s global hardware portfolio and end-to-end product development strategy. I lead and manage distributed R&D teams across multiple regions, driving innovation from concept through production while aligning hardware development with business and market needs. My focus is on building scalable, reliable, and future-ready solutions, optimizing hardware roadmaps, and successfully integrating third-party technologies. I work closely with cross-functional teams to ensure execution excellence, cost efficiency, and long-term product sustainability.

Led the firmware and embedded systems division, driving development of advanced telematics and IoT solutions. Oversaw end-to-end firmware architecture, design, implementation, and integration across the company’s hardware portfolio. Managed multi-disciplinary teams, coordinated with hardware and software groups, and ensured firmware aligned with product strategy, scalability, and reliability goals. Spearheaded development of modular, future-ready firmware platforms, improving time-to-market and product quality.

Managed a team of firmware engineers, leading the development and implementation of embedded systems for telematics and IoT devices. Responsible for firmware design, coding, testing, and integration with hardware platforms, ensuring high reliability and performance across the product portfolio. Collaborated closely with hardware, software, and QA teams to deliver scalable and maintainable firmware solutions, aligned with product requirements and company strategy. Mentored engineers and promoted best practices in embedded development.

Developed and implemented embedded firmware for telematics and IoT devices, with a focus on vehicle tracking, fleet management, and automotive IoT solutions. Collaborated with hardware and software teams to design, test, and deploy firmware across the company’s product portfolio. Worked on optimizing code, improving device stability, and integrating vehicle sensors and telematics modules to ensure reliable, real-time data communication. Participated in end-to-end product development, supporting debugging, troubleshooting, and third-party hardware integration.

related companies. This role provided exposure to a wide range of technologies and domains, offering opportunities to tackle diverse projects. I was involved in rapid development cycles, innovative solutions, and hands-on implementation, adapting to the high pace and variety of requirements typical of startup environments. The experience strengthened my ability to quickly learn new technologies, problem-solve under tight deadlines, and contribute to innovative product development.