Lionel Sim

Claw Singapore is the largest OpenClaw Community of AI founders, builders and developers building on the OpenClaw ecosystem

We help organizations integrate artificial intelligence into their business and market strategies. Our focus is on practical AI adoption that delivers measurable outcomes, accelerates growth, and builds long-term capability. We provide strategic support across AI strategy, investment advisory, and implementation. Our role is to define AI vision, identify growth opportunities, and equip teams with the knowledge and tools to compete globally. Core Services • AI Strategy & Transformation – Develop AI roadmaps and identify high-impact use cases that drive efficiency and innovation. • AI Investment & Advisory – Evaluate AI ventures, partnerships, and opportunities for investors and enterprises. • AI Go-to-Market Execution – Design and execute AI-enabled product launches and market entry strategies. • AI Implementation & Analytics – Deliver predictive analytics, automation, and system integration with measurable ROI. • AI Readiness & Enablement – Build internal AI capability through training, frameworks, and transformation programs.

Strategic Advisor to Startup CEOs and Leadership on Go-To-Market strategies, commercial development and also revenue enablement tactics.

Identify and source key partnership opportunities; develop deal terms, negotiation strategies and execute agreements with major partners Communicate completed and in-progress deals to relevant internal stakeholders and senior management. Evaluate deals to drive key business objectives Collaborate with leadership across departments to ensure new partnerships are effectively operationalized Conduct partner outreach strategies; build connections and network with major companies and brands Analyze potential for strategic alliances, channel partnerships, sponsorships, and other key partnerships

Develop and accelerate global ad revenue growth through product education and marketing capability development with our largest clients and agencies Participate in the launch and development of our first TikTok Academy, Commerce Academy and Measurement Academy to increase product advocacy among our global agencies, clients and investment leads Partner closely with cross functional teams such as PMM, Legal, Marketing, Business Development, Sales & Product etc. to educate on emerging areas such as influencer marketing, e-commerce, live-streaming & search ads

Built Global Agency and Accounts team from the ground up and established strong partnerships with all C-Suite from top 6 global holding companies to build thought leadership and understanding of the TikTok overall ecosystem Launched TikTok first ever global agency partnerships with WPP, IPG Mediabrands and Publicis in commerce, creator marketing and brand safety Successfully awarded AdAge 40 under 40 which is a top advertising accolade for my role in building the global agency team and securing global agency partnerships

Established the core market operations for TikTok Australia Commercial team from the ground up which includes hiring of all executive leadership, business marketing commercial sales, client solutions, legal and all supporting commercial functions Secured commercial agency partnerships with upfront commitments of more than 100 million with the top 6 holding companies in less than 6 months Drove all B2B business marketing initiatives and participated in all B2B comms events and activities which help to foster greater thought leadership and trust among our top advertisers and agencies in market

Built the first TikTok Global B2B Marketing team that launch the TikTok for Business Brand and hire key teams which include B2B Internal & External Comms, B2B Industry Relations and Brand Safety, B2B Event Experience and B2B Language Center Planned and organized the first successful TikTok for Business Cannes Event in 2019 which help to kickstart the global launch of our TikTok B2B brand and build strong partnerships and relationships with the global marketing and advertising C-Suite Developed our first Industry Relations Team and successfully secured global partnerships with key industry associations such as IAB, Mobile Marketing Association, GARM e.g., and participated in numerous industry virtual roundtable events and thought leadership sharing global initiatives Facilitated and supported the launch of multiple B2B marketing centers globally and regionally and participated in the hiring of key B2B marketing leaders in North America, Europe, Central & Eastern Europe, Latin America, Middle East and Asia-Pacific Business Marketing Leaders

Led & implement Global Marketing and Brand Partnerships with key stakeholders and senior management of 50+ Fortune 500 Global Brands through development of the WeChat Ecosystem and WeChat Pay Cross Border Strategies Successfully implemented new partnership verticals such as Global Telco Partnerships (10+ Telcos in 6 months), Global Insurance Partnerships and Global Tourism Board Partnerships (30+ Tourism Boards in 6 months) on the WeChat Platform to focus on Chinese outbound travellers Conducted market education and ecosystem building (100+ workshops & events) on the WeChat Platform through partnerships with leading China and Global Digital & 4A advertising agencies and working closely with 50+ local and Global Government leaders

Started a web design / app development agency with leadership over 15 developers and UI UX designers specializing in mobile and web app development for iOS, Android and Facebook, with full content management system and data analytics setup Consulted and conducted training with clients on a complete range of mobile services which includes conceptualization, copywriting, user experience, user interface design, coding, testing, market analysis and maintenance Involved in digital brand strategy and marketing consulting for multiple small and medium sized businesses and early stage startups Services include SEO, PPC etc. and provide cross platform expertise and project management in a wide variety of business applications in mobile (e.g. Enterprise Messaging Platform, Mobile Commerce e.g. Internet Banking and Big Data Analytics) - Contributed articles to tech journals and publications to identify emerging trends in the digital space and leading innovation

Develop a revolutionary sleep tracking and vitals monitoring hardware and software in collaboration with a leading research institute in Singapore Work with the cross-functional team (product, hardware and software engineering) to grow the ecosystem for revolutionary smart health sensors and its Internet of Things core features Fill the business development and sales pipeline by engaging with prospects, partners and key customers, defining partnership strategies and execute go-to-market plans Successfully marketed, gained PR recognition from major tech publications (CNET, Gizmag, Buzzfeed etc.) and raised USD 54,000 through crowdfunding platform Indiegogo in less than 20 days

Led APAC pricing implementation for all Apple hardware and software products and services with ownership over the online, retail, resellers, distributors and telco distribution channels throughout the product development lifecycle Participated in multiple successful Apple Product Launches such as iPhone, iPad, iPod, Apple Watch, Mac and Apple Pay by driving hardware and software product strategies and development with collaboration from Product Marketing, Sales, Finance, Operations, Online Store and Retail teams Successfully launched and implemented process improvement initiatives for existing and new products with responsibility over China and Japan, the two largest revenue generating markets in APAC by improving operational efficiency by 30% and enhancing customer satisfaction with a 25% year over year (YOY) improvement Order Support Analyst – Apple Online Store Aug 2012 – May 2013 Direct liaison between customers and sales teams through active involvement in operations and process management. Partnered with Supply Chain Operations, Customer Support, Sales and Business Process Re-engineering team on strategic projects to promote growth and user engagement within the Apple Online and Retail Stores Collaborated extensively with the Customer Support and Online Sales team to forecast and enhance speed of resolution for customer issues by 20%, increase sales program revenue by 25% year over year through implementation of web- based customer applications and automated reporting platforms Successfully launched and implemented process improvement initiatives for existing and new products with responsibility over China and Japan, the two largest revenue generating markets in APAC by improving operational efficiency by 30% and enhancing customer satisfaction with a 25% year over year (YOY) improvement

• Product Strategy, Managing Global Initiatives and Cross-Functional Project Management • Certified Stanford Certified Project Manager (SCPM) - http://apm.stanford.edu • Sponsored by Apple

• Real Estate Valuation, Financial Modelling and Asset Management

• Agile Development, Operational Efficiency and Supply Chain Management

• Graduated with Distinctions • Elected as the youngest MBA Advisory Board Member

• Valedictorian and Dean's Scholar List • Emerged top among 5000 students worldwide and received Academic Achievement Award

• Sponsored by Apple

• Strategic Portfolio Decisions and Value-Driven Enterprise Risk Management • Sponsored by Apple

• Sponsored by Apple

• Sponsored by TikTok