Lino Villarreal

Chief Marketing Officer @ EnviaFlores.com

About

Experienced bilingual marketing leader dedicated to driving growth. Proven ability to lead and cultivate high-performing, cross-functional teams. Results-oriented professional with focus on both top and bottom-line performance. Extensive international and multicultural experience, with a track record of leading global and local brands across diverse categories including beer, spirits, wine, and non-alcoholic beverages. Led and delivered a wide range of strategic projects, from commercial relationship management to ABTL agency management, from vibrant positioning evolutions to iconic visual identity redesign, from memorable advertising campaigns to groundbreaking innovation, and from pioneering brand growth models to championing digital media transformation.

Country

Mexico

City

Monterrey

Industry

Consumer Goods

Skill

Social Media, Brand Strategy, Creative Strategy, Sales Processes, Turnover, Public Relations, Media Planning, Brand Marketing, Problem Solving, Digital Marketing, Branding & Identity, External Agencies, Strategic Leadership, Marketing Leadership, Marketing Budget Management, Tequila, Advertising, Growth Strategies, Consumer Goods Marketing, Brand Architecture

Experience

Chief Marketing Officer

EnviaFlores.com

2024-5 - Present · 2 yrs 5 mos

Monterrey, Nuevo León, Mexico

Sr Brand Marketing Director

HEINEKEN MÉXICO

2020-1 - 2024-4 · 4 yrs 4 mos

Leading the Tecate Franchise

Brand Marketing Director

HEINEKEN MÉXICO

2015-9 - 2020-1 · 4 yrs 5 mos

Mexico

Leading Heineken, Dos Equis and Indio

Chief Marketing Officer

Commonwealth Brewery Ltd

2011-10 - 2015-8 · 3 yrs 11 mos

Bahamas

Member of the Management Team. Directly managed the overall business relationship with Diageo, LVMH, Pernod Ricard, Gruppo Campari, Remy Cointreau and several others, lead a multifunctional marketing team covering a wide portfolio of brands across beer, spirits, wine, champagne, energy drinks, water and NA Malt.