Linky Behuria

• Responsible for Trade Marketing & distribution of Personal Care products, Agarbatti & Matches business in Assam & North East, highest contributing territory in General Trade in all over India with ateamof7 • Leading 7+100 (Direct & indirect reportees), career planning, pipeline building & annual performance review with annual business of 90 crores across Personal Care, Agarbatti & Matches • Serving over 30k+ Grocery outlets with a large network of 75 distributors spread across Assam & Northeast • Achieving sales target through effective forecasting, planning & implementing brand input plans (BIP), sales team training, development & motivation • Increasing market coverage by establishing required infrastructure for sustainable S&D • Analysis voluminous data points in to develop the strategy for increased productivity of the salesman as well as the distributors • Establishing new selling arrangements (distributors and stockists) as a part of business development • Increasing range selling contributing to the incremental business of distributors and driving growth in all key sub-categories

• Successfully completed training in all operating channels across FMCG & Cigarettes division in Kolkata • Handled an Annual Business of 50 Crore across Foods, Personal Care, Agarbatti & Matches • Led a team of 5 Area executives and 64 supervisors in West Bengal • • Developed Niche and Value-Added SKUs to De-Risk Business and generate new growth levers • • Consistently worked on Hygiene Parameters of Increasing Fill Rates with meticulous Stock Planning • Devising an end consumer loyalty program in outlets helping repeat purchase & track offtake from retailer • Enhanced DS UOB bands with efficient planning & on-ground execution, also efficiently increased niche SKU conversion of the branch throughout • Successfully maintained a 1% cost to turnover ratio in Key Distributors saving costs and adding business • Consistently worked on Hygiene Parameters of Increasing Fill Rates with meticulous Stock Planning • Devising an end consumer loyalty program in outlets helping repeat purchase & track offtake from retailer

Developed end to end expansion strategy for clients involved in online food delivery platform Formulated market sizing and landscaping in operating geography by understanding organization need Forecasted 170% growth in unit contribution of product, owing to decrease in delivery cost & discounts

• Ideated and designed marketing campaigns, Scheduled pre & post-launch & engagement plan • Analyzed sales of stores with 100+ datapoints to identify top selling combination of attributes • Prepared a detailed set of recommendations to improve market share and improve sales

Conducted a market research for finding out potential customers and to expand in new markets to achieve deeper market penetration. Developed new marketing strategies to acquire new customers, promotional strategies to collaborate with Colleges from Tier-2 cities. Developed and implemented training programs and learning sessions for the interns that resulted in 50% intern satisfaction and increased conversion rate by 30% over a period of 1 month.

• Developed new strategies to build SEO content, to identify and connect experts from different domains. • Created a successful social media marketing campaign and created database to perform market analysis. • Designed and executed user acquisition strategy to understand the needs of the customers.

Created content, social media strategy, promotional campaigns, social media handling and planned a marketing strategy for onboarding CEOs of different startups.

Worked as a sales and marketing intern where I executed a Social Media Marketing Strategy for a newly launched product by a client and generated brand leads for the organization and engaged customers through social media campaigns.

Gathered knowledge on Empowerment through Market-linked Entrepreneurship Development and Institution Building, worked in collaboration with various government bodies, corporate, individuals and subject-matter experts in order to create an ecology that truly empowers the rural and tribal communities.

Learned about unique sales plan, pricing strategies, marketing research and analytics and integrated marketing communications.