Linhuan Pang

Responsible for Florasis official social media accounts operation. Find us on Instagram @florasis.official & @florasis.fr ; YouTube @花西子Florasis !

- Creative assets: responsible for UG assets' creative strategies, including proposing design concepts, working collaboratively with designers to produce creative ads, analyzing ads data & composing weekly Assets Performance Reports, driving insights & upgrading continuously strategies, and working closely with the media-buy team to achieve user growth goals. - Design Guideline: created UG Design Guideline according to iQIYI's new brand visual. Composed detailed design SOP to ensure the alignment of brand visual style positioning.

- Social media operation: responsible for iQiyi Vietnam & Philippines & Korea official account operation on major social media platforms (YouTube, Facebook, Instagram, TikTok, Twitter), optimizing social media strategies, designing creative materials, increasing user engagements, enhancing the popularity and influence of iQiyi in related territories, to drive in-app content performance. - Branding: plan, execute, design promotional materials, and draft campaign reviews for branding campaigns such as VIP Giveaway during Covid-19 lockdown, festival sale, actor exclusive interview, etc. Edited the exclusive interview video of Bailu, this video reached 900k+ accounts on Facebook and became the most viewed video of iQiyi Vietnam account. - Market research: monitor global OTT competitors on daily basis, tracking market trends to optimize social media strategies. Accomplished integrated marketing research of Netflix’s “Squid Game”, presented to the team, and proposed new ideas of creative strategies.

- Video operation: responsible for video operation of FR and US market, ensure the high-quality content of Opera News app. - Market Research: assist US market research, competitive benchmarking, user segmentation, opportunity assessment, etc. to define and improve video content.

- Compose, edit, and layout daily content of Xin Europe’s WeChat Official account. Composed of more than 200 articles, the average reading was about 30k views for headlines and 7k for non-headline. - Search and collect information from European mainstream press in English and French, select and translate information concerning Chinese living aboard.

- Design posters and flyers for Parent-Child events

- Design, edit and publish promotional materials (articles, posters, videos) on social media (WeChat, Weibo, Douyin, and Xiaohongshu) to increase awareness of the school - Compile, design, and edit the brochure of “Studying in France”, present French universities to students and parents - Edit educational videos and audio files - Prepare and assist a French teacher during the courses for students aged 4 to 7 years old

- Communicate with members companies through e-mail and/or telephone, collect information for the update of the 2019 CCI Year Book - Collect, update, and organize members' information in the database

- Interpret (French/English/Chinese) between CCIFC staffs, exhibitors and exhibition organizers, ensure the smooth process of the Expo