Linh Phạm

MARKETING STRATEGY AND EXECUTION - Analyze consumer insights, competitors’ movements, brand performance on a regular basis and ensure the translation of these insights into strategic marketing activities. - Develop and execute 360 marketing plans to support new launch/ product innovation to achieve brand short-term and long-term goals. - Well experienced in managing professional marketing service agencies (research agency, creative agency, digital agency, media agency, BTL agency) to execute marketing programs and ensure the timeliness and efficiency of services delivered. - Monitor the timely progress and effectiveness of marketing/brand programs and their contribution to the company’s sales and profit growth. PRODUCT DEVELOPMENT AND INNOVATION - Assist in the development of the product & packaging innovation - Conduct related research on new product development before launching to market

- Tracking competitors' on-market activities and proposing counter-actions to improve brand performance. - Developing trade marketing plans/campaigns based on historical data and market situation to achieve higher customer engagements and sales volume. - Conducting monthly performance reports to marketing manager and area sales managers. - Organizing dealer convention & sales kick-off events and supporting marketing manager on planning, allocation, tracking and payment.

- Oversaw Cucre.vn's operations: purchasing, warehouse management, website display, order delivery and customer services. - Developed and executed marketing plan and special campaigns to boost sales. Achieved 10% growth in term of number of purchase orders. - Built up Cucre.vn's customer service procedures and policies to ensure service quality and professionalism.

Portfolio co-ordinator – Tinh Van Group - Worked as PR&Marketing team leader at Tinh Van Incubator. - Developed and excecuted annual recruitment plan focusing on attracting marketing & web development interns. - Executed the very first recrutiment campaign customized for PR & Marketing jobs of Tinh Van Group. Attracted 150 CVs in 2 weeks Research analyst Intern - Conducted market overview and M&A trend researches in several industries in Vietnam. - Studied on venture capital investment process and contributed to startup community development.

Executed 5-week training course plan with other coordinators Invited high-profile mentors to give presentations and support startup teams during the course Connected team members with mentor and provided team with all essential materials about customer discovery

Enhanced the strong impact of Chinese club in the community of Chinese learners, managed 40 members, coordinated communication, organizing, fundraising teams, managed press contacts, conducted online communication and developed member personality and personal soft skills in leadership and event management.

- Were trainer for 2 highschool summer camps in Taipei - Assisted sustainable development start-up companies in promotion - Developed and executed online communication plan for handmade products made by homeless and sexual victims