Linh Nguyen

- Craft strategies for B2B Business Development, Marketing and Partnership - Drive outbound and inbound demand generation strategies based on a deep understanding of the ideal customer profile - Manage and supervise a team to develop a robust B2B client opportunities pipeline through creative marketing campaigns and digital marketing strategies - Embrace a data-driven culture and use tailored reports and dashboards to highlight successes and areas for improvement continually - Prepare and manage budgets for the Marketing & Business Development Department, design branding and pricing strategies, and ensure the brand message is consistent across all channels and marketing efforts - Analyze consumer behavior, determine customer personas, monitor competition, and identify opportunities to reach new market segments and expand market share - Successfully increased ELSA’s B2B sales by 2X in 2022 and achieved 3.2X revenue in 2023 by implementing data-driven marketing strategies and a robust business development approach.

- Developed marketing plans; managed budgets and monitored performance to ensure the most effective allocation of resources - Built and maintained measurement frameworks that provided continuous insights into marketing performance - Led a team of specialists in executing marketing strategies, including: + Brand Marketing: Strengthened Dreamplex's brand identity through branding initiatives, B2B events, and lead generation + Online Marketing: Drove sales leads through Facebook and Google ads, optimized lead quality and cost + Digital/Social Communications: Developed and maintained the company's presence on social media platforms and optimized website SEO + Launch Campaigns: Executed integrated campaigns for new locations across various channels, including email marketing, SEO, digital advertising, and PR.

- Led departments including finance, sales and marketing, production - Responsible for the financial health of the company; monitored daily financial operations; oversaw financial accountants; outsourced for tax preparation, auditing, banking, and other financial needs; reviewed financial data and prepared reports - Developed company portfolio and sales support material; managed and implemented sales forecasting, planning; enhanced the relationship with clients - Oversaw head of the production to determine quality control standards for all projects, ensuring the highest level of customer service; developed purchasing strategies; sought and partnered with reliable suppliers - Highlighted projects: Tiger Remix Tour, Countdown Event with thousands in attendance.

- In charge of marketing for creative education products, including Soul Music and Performing Arts Academy (SMPAA), Kindermusik and Little Em's. - Developed brand identity package, marketing strategies, ad-hoc campaigns, enrollment/event recruitment plans - Organized end-of-term events for thousand students and supervised digital marketing for successful lead generation and monthly newsletters - Highlighted achievement: increased 130% enrollment rate in 2018; organized Seed & Spark Summit 2018 for 200 educators worldwide, with successful marketing and sold out tickets in 3 weeks.

- Developed and executed marketing strategies; built brand equity, maximized ROI, and achieved KPIs through creative and effective marketing activities - Skilled in managing communication, coordinating with departments, and supervising team execution of social content, digital ads, SEO, lead generation, influencer marketing, and newsletters - Had a proven track record of controlling budgets, researching markets, and evaluating marketing effectiveness - Highlighted achievement: achieved KPI by 120% in 2016, increased sales for the summer campaign in 2015 by 150% with a creative marketing strategy and successful performance marketing approach.

- Developed, and managed communication strategies with multiple brands including concept proposals, implementation plans, cross-department coordination, evaluation mechanism, budget, timeline and managing client expectations - Managed client relationships and presented the company's portfolio and services to new clients (Samsung, Unilever, Johnson & Johnson, ILA, VBL, Amway).

- Involved in building brand strategies, controlling marketing plans, writing PR articles, and maintaining media and client relationships (Pepsi, Samsung, HSBC).