Ling Chiu

Marketing Manager for Crocs and Havaianas @ Swire Resources Limited

About

Experienced Marketing and CRM professional with a demonstrated history of working in the retail industry. Skilled in Brand Management, Digital Marketing, Customer Loyalty Management, Advertising and Event Management.

Country

Hong Kong SAR

City

Hong Kong

Industry

Apparel & Fashion

Skill

Brand Marketing, Public Relations, Social Media, Customer Relationship Management (CRM), Digital Marketing, Social Media Marketing, Marketing Strategy, Online Advertising, Marketing, Brand Management, Advertising, New Business Development, Fashion, Luxury Goods, Event Management, Brand Development, Marketing Communications, Integrated Marketing Communications Planning

Experience

Marketing Manager for Crocs and Havaianas

Swire Resources Limited

2022-6 - 2025-6 · 3 yrs 1 mo

Hong Kong SAR

Marketing & CRM Supervisor

Timberland

2019-8 - 2021-9 · 2 yrs 2 mos

Lead the HK market in Digital Marketing and CRM. Drive retail experience through consumer-centric strategies through acquisitions, members lifecycle-based and retention programs. Oversee and plan comprehensive marketing strategy, including unique digital consumer journey, in-store events to raise brand awareness and O2O patronage. Led several award-winning projects in building consumer engagement and brand loyalty towards team goals.

Marketing Supervisor

Timberland

2016-7 - 2019-7 · 3 yrs 1 mo

Senior Marketing Executive

Timberland

2014-9 - 2016-6 · 1 yr 10 mos

Hong Kong SAR

Senior Marketing Executive

EVISU

2012-6 - 2014-6 · 2 yrs 1 mo

Hong Kong SAR

Experienced marketer leading online/offline brand communications and event management. Deploy and manage the launch of brand's e-Com site and drive business through digital advertising and email marketing. Manage the CRM database for customised members' communications.

Marketing Executive

D-Mop

2010-6 - 2012-6 · 2 yrs 1 mo

Hong Kong SAR

All-round marketing specialist specialising in retail marketing and marketing communications. Drive seasonal marketing promotions and paid media strategy to drive business. Drive PR coverage with press release write up, media pitching and product launch event party with Artists and KOL line-up. Email marketing to drive member loyalty.