Lindsey Gerritsen

Owned the connected devices product roadmap for Best Buy Health's acute care platform, spanning wearable sensors, third-party device integrations, kitting and packaging, and connectivity across patient, provider, and EMR systems to support hospital-at-home and remote patient monitoring programs. In parallel, drove system and operational optimization across the full platform. - Defined end-to-end patient, caregiver, and health system experience strategy and translated it into an outcomes-driven roadmap, contributing to 20% year-over-year growth with payors and expanding reach to 10 of the top 20 US health systems - Owned onboarding journey design and patient enrollment and engagement experience across the device ecosystem, contributing to platform adherence exceeding 80% - Spearheaded critical investment decisions on device integrations and remanufacturing, navigating high ambiguity and pivoting away from underperforming partnerships with clear, data-informed rationale - Developed pricing strategy and physical and digital product packaging design across device kits, optimizing bundling, sourcing, and operational complexity to reduce cost of goods and improve shipping efficiency - Partnered with sales on product positioning and go-to-market strategy for device offerings across health system and payor segments - Contributed to regulatory strategy for platform software changes in partnership with regulatory teams, supporting FDA Class II device compliance - Coached and developed product managers, designers, and content designers across an expanding team scope

Nominated to lead the process of management for the Best Buy Health President and Senior Leadership Team, acting as an associate member of the executive team. Responsible for facilitating executive decision-making, driving cross-functional prioritization, and ensuring organizational communication across the business. - Participated as an executive team member in annual OKR setting and quarterly KR reviews; owned multiple org-level KRs and influenced OKR direction across the organization - Planned and facilitated a 2-day Spring Leadership Meeting with Key Opinion Leader panels for 100+ director-level employees; received near-perfect execution feedback from the President - Drove weekly executive discussions on key performance metrics, business priorities, and organizational decisions - Partnered with HR and communications to ensure strategic decisions were clearly disseminated across the organization

Led consumer and commercial product portfolio strategy for Best Buy Health, building and directing a high-performing team to establish the organization's customer insight and discovery capabilities from the ground up. Managed the research budget and partnered with market research firms and internal teams to embed voice of customer, design thinking, pricing and packaging strategy, and data-driven decision-making across product and commercial teams. - Led Best Buy Health brand strategy research and development in partnership with an external firm, including customer segmentation across consumers, caregivers, and health systems; resulting strategy was adopted by the executive team - Grew new subscribers by 55% year-over-year and sales by 25% by leading end-to-end discovery across the customer acquisition journey and translating insights into action across marketing, customer success, and commercial teams - Drove 15% growth with Medicare Advantage plans by developing commercial and digital strategies grounded in deep customer insight, partnering with sales on product positioning and go-to-market strategy across health plan segments - Owned caregiver target and product strategy, defining the segment, identifying unmet needs through discovery, and developing recommendations that shaped product and commercial direction - Partnered with customer success to identify onboarding and retention barriers across the customer lifecycle and drive experience improvements - Built a customer-centric portfolio assessment framework in under 9 months, enabling confident prioritization across 20+ products and achieving 15% efficiency gains through KPI tracking and data-driven decision-making - Introduced discovery, customer insights, and design thinking practices to the broader organization in a way that was new to Best Buy Health; consistently received cross-functional feedback that the new ways of working were driving results

Owned strategy for future cardiac resynchronization therapy (CRT) devices within the $3.5B Heart Failure market. Defined pipeline investments, identified unmet patient needs, and developed product roadmap and global marketing plans supporting $60M+ in projected revenue. - Designed and led voice of customer programs using qualitative and quantitative methods across patients, clinicians, field staff, and hospital administrators - Built global KOL partnerships; facilitated advisory boards and clinical visits to gather product and strategy feedback - Partnered with regulatory and clinical teams to navigate FDA Class III device pathways

Developed strategy and execution roadmap to operationalize value-based healthcare business models across Medtronic. Built and launched a company-wide data and analytics training program, developing full curriculum and driving adoption across the organization. - Designed and launched Medtronic's corporate data and analytics training program from the ground up; partnered with a local community college to develop full curriculum, recruited 65+ subject matter experts, and scaled training across the company - Applied human-centered design to develop a digital solution for value-based offerings; rapidly iterated prototypes through voice of customer with product managers, field sales, and strategic accounts

Led a high performing team of 12 engineers and technicians supporting the production of over $50 million annual cost of goods for implantable cardiac device components (capacitors for ICDs and CRT-Ds). Drove cross-functional programs to deliver safety, quality, capacity, and cost improvements. - Delivered $750K in cost savings and 25% reduction in scrap; led root cause analysis resulting in 60% reduction in identified quality risks and zero manufacturing escapes - Increased team engagement scores year-over-year to 88%, with 100% on manager-specific questions - Secured $2M in capital funding by presenting capacity forecasting and resource planning to the VP of Operations

Led a team of 45 employees consisting of technicians, engineers, and assemblers supporting battery manufacturing for implantable pacemakers. Responsible for the value stream’s business goals of safety, quality, delivery, cost, efficiency and engagement. • Transitioned the production team from 3 shifts to 2, improving the labor efficiency by 9.63% and reduced overtime by 46% in four weeks

Managed capacity improvement projects and owned two CAPA investigations to root cause, driving action timelines to effective closure. Team received the FY16 Medtronic Achiever's Award for project success.

Led production ramp-up validation for the newly acquired subcutaneous ICD product line, quadrupling capacity in three months and enabling $15M in additional monthly revenue. Received a SPOT Award for project success.

Emphasis: Medical Device Design

• Analyzed current healthcare trends and potential solutions with a cohort of 30 professionals across the healthcare industry including physicians, hospital administrators, insurance providers, pharmacists and clinic managers • Identified innovative healthcare opportunities through a global lens while abroad in Prague, Czech Republic • Studied health economics, health systems, design thinking, health law, and health policy including a 3-day seminar in Washington D.C.