Lindsey Camell

Responsible for Location Based Experiences and 3rd Party Brand Partnerships across beloved content-based brands such as Peppa Pig, Transformers, and My Little Pony; globally recognized toy lines including Nerf, Play-Doh, Furby, and Mr. Potato Head; and an extensive array of gaming titles, such as Monopoly, Clue, Connect 4, and The Game of Life.

An experienced marketing professional with a strong background in film partnerships, entertainment licensing, and marketing. Areas of Expertise: Campaign Strategy | Pitch Development and Sales | Contract Negotiation | Partner Relationship Management | Cross-functional / Cross-divisional Collaboration

Served as transitional expert during the merger between 20th Century Fox and The Walt Disney Company. Facilitated a smooth transition of existing partners of Fox films into the Walt Disney systems, as well as served as a subject matter expert across all Fox titles.

• Developed, pitched, and secured strategic brand partnerships in support of upcoming theatrical releases. • Managed Partnership Agencies, including: strategy, direction, and development of partnerships across all film titles. • Oversaw development and management of all pitch materials including decks, A/V pieces, and mock ups for Domestic Partnerships Team. • Developed system of creating financial valuations for marketing impressions and activations to show the overall media value of secured partnerships.

Secured marketing partnerships and consumer product placement across specialty, mid-tier, department store, and mall-based retail. Oversaw partnership process from initial pitch through execution. • Increased revenue over 2 years by establishing Universal’s relationship with Kohl’s Departments Stores. • Secured Universal’s largest above-the-line media retail program to-date with PetSmart for The Secret Life of Pets film, culminating in over $10M in media featuring custom animated television spots. • Acquired 1st of their kind programs with PetSmart, Kohl’s, Dylan’s Candy Bar, Banana Republic, HSN, Hudson Airport Stores, Claire’s, Supervalu, and Books A Million, leading to increases in previously untapped revenue streams. • Integrated DreamWorks films and TV properties seamlessly into accounts after 2016 acquisition by Universal while maintaining steady revenue year over year for Trolls Franchise.

Founding member of Universal’s Retail Development Team. Secured marketing partnerships and consumer product placement across all retail in US and Canada. Oversaw partnership process from initial pitch through execution focused on Walmart, Target, and Toys R Us. • Helped established Universal’s relationships with Walmart, Target, and Toys R Us while solely responsible for all retail accounts outside of big box category. Developed retail strategies, drove revenue of licensed products, and created marketing partnerships. • Created and managed Universal Studios Partnerships and Licensing Internship Program, hiring, training, and supervising 65 interns since inception.

Developed and implemented sales strategies, pitched potential clients, and secured partnerships on theatrical film releases and evergreen intellectual property. • Created and managed all elements of Partnership trade show strategy, including script and material development, meeting solicitation and coordination, and presenting film opportunities to groups of 3 to 300 at Licensing Shows, Toy Fairs, and LA Office Summits / Roadshows. • Secured 8 marketing partnerships for Curious George, evergreen property during non-theatrical time period, driving brand awareness and relevance for 70-year-old property.