lindsey berg

* 6.2019 - Present: Galleria Park Hotel and Hotel Vitale * 1.2019-5.2019: Galleria Park Hotel, Hotel Vitale and The Marker * 8.2017-12.2018: Galleria Park Hotel, Hotel Vitale, Hotel Kabuki and The Marker * Proposed and pioneered a new position for Joie de Vivre Hotels, maximizing the synergy of four hotels while overseeing the corporate negotiated and consortia market segments. * Achieved 112% of the $16.2 million annual budget in 2018. * Chair of the Two Roads Hospitality Affinity Team, developing educational content and sharing best practices with the Travel Industry and Business Travel Sales Managers within the company via monthly webinars. * During the absence of a West Coast Global Sales Manager, assumed this role and facilitated the 2019 RFP season. Managed negotiations for 20 key accounts for the four Two Roads Hospitality brands: Alila, Thompson, Joie de Vivre and Destination Hotels.

As an extension of the Global Sales Team, served as a National Sales Manager for 10 key accounts based in the Bay Area and the central point of contact for the Kimpton brand. Fully managed each account by pairing travel needs with new and existing hotels, uncovered additional opportunities to partner with chain-wide discounts and group business, administered the annual RFP and informed clients of brand initiatives.

Managed the negotiation of corporate rates for six hotels in Chicago: The Palmer House, Hilton Chicago, The Drake Hotel, Conrad Chicago, The Embassy Suites Lakefront and Hilton O'Hare. With properties ranging from 311 to 1,639 guestrooms, leveraged each hotel’s distinct product offering and location to capitalize on the variety of customer needs. Developed creative initiatives to drive new business and advised senior leadership on current trends and opportunities to capture additional market share from existing accounts. Established a partnership as the official sponsor hotel for Girls on The Run Chicago, a non-profit organization supporting emotional, social, mental and physical development of young girls through running.

Traveled to universities throughout the United States to promote career opportunities within Hilton’s nine brands, specializing in the recruitment and selection of top college graduates for the organization’s flagship management development program: Leader-in-Training.

Director of Sales, Hotel Rex January 2016 – August 2017 Oversaw the Sales Department of Hotel Rex, a boutique hotel located in Union Square. Upon arrival, established processes to streamline operations, improve communication with hotel departments and elevate the customer’s experience. Supervised the development of two employees, implemented strategies to drive business, assembled and analyzed reports to gauge success, managed departmental expenses and communicated results to the hotel’s ownership group. Responsible for group, business travel and consortia markets with a 2017 annual budget $1.5 million. Achieved 115% of 2016 goal. Director of Business Travel Sales, The Marker July 2016 – August 2017 While managing Hotel Rex, requested by Joie de Vivre to assist with rebuilding the corporate negotiated and consortia markets at The Marker after its transition from Hotel Monaco, a Kimpton Hotel. Managed a $3.7 million annual budget in 2017 and grew business by 138% compared to same time last year.

Managed top 50 National Accounts for 9 Kimpton San Francisco Hotels: Harbor Court, Hotel Palomar, Hotel Monaco, Hotel Triton, Sir Francis Drake, The Prescott Hotel, Buchanan Hotel, Argonaut Hotel and Tuscan. With varying property styles, locations and price points, acted as the liaison for Travel Managers of large corporations to determine which hotel best fit their traveler’s needs. Successfully negotiated rate increases of 8-20% year over year while maintaining strong client relationships and satisfaction. Accomplished 99% of 17 million dollar budget in 2014 and was on pace to achieve 100% of a 20 million dollar budget in 2015. Maintained an extensive travel schedule to top feeder markets to build relationships with travel decision makers, influence travel buying decisions and prospect for new opportunities.

Lead a newly renovated property through the process of revising their corporate negotiated account base to attain higher room rates in line with the updated product offering. Achieved by negotiating with existing volume accounts to rate increases between 8-15% and adding new business, increasing the total account base by more than 60%. In 2012, realized a 14.6% increase in ADR and a 43% increase in total revenue year over year within the corporate negotiated segment. Upon departure in May 2013, accomplished a 10.9% growth in ADR and 36% increase in total revenue in comparison to 2012. Developed communication tools and creative initiatives to boost awareness of our corporate and consortia partners on property, heighten the guest service experience and build client and customer loyalty. Maintained extensive travel schedule to top feeder markets and conducted frequent sales calls to create awareness of the hotel’s refreshed product, build relationships with travel decision makers and prospect for new opportunities.

Managed the negotiation of corporate contracts and promotion of leisure travel in the Midwest, Southeast and Canada for The Peninsula Chicago, a 5 Star/5 Diamond luxury hotel. Communicated with clients on a regular basis to continually understand their evolving business needs, provided customized solutions, maintained a high level of customer satisfaction and built lasting relationships. Thoroughly analyzed market intelligence reports to gauge travel trends, identified opportunities for growth and developed strategies to increase market share. Success demonstrated by achieving 169% of first quarter and 111% of second quarter sales goals for 2011.

As the primary liaison between the client and hotel, managed the pre-planning and execution of all event logistics such as guestroom block reservations, meeting room set up, audio/visual production and food and beverage customization. Developed relationships with diverse clientele ranging from corporate clients to entertainment groups. Played an integral role in the preparation and execution of high-profile events to include the Golden Globes, Television Critics Association Press Tour and various film premieres. Increased client loyalty and satisfaction survey results from 65% to 91% in 2006 and maintained 100% throughout 2007.

Smoothly transitioned The Prescott Hotel from a Kimpton managed property to Viceroy Hotel Group. Managed all segments of Sales until the property’s closure in October 2015 for a $35 million renovation. Actively re-positioning property as the Hotel Zeppelin and building a new client base that is in line with our new, four star product offering due to launch March 2016. Practicing total account management for the Hotel Zetta and Hotel Zeppelin, managing the corporate negotiated and corporate group segments for several industries.

Activities and Societies: Hospitality and Tourism Management Student Association