Lindsay Ehrlich

Develop and execute the fashion, beauty and licensing retail merchandising strategy across all stores in North America. Reshaped and launched the business strategy for fashion, beauty and licensing delivering growth YOY. Introduced multiple new brand partnerships including COACH, BaubleBar, Build-a-Bear, and Crayola. Implemented Vendor Prioritization process focusing on customer engagement value, reallocating team resources to support. Opened 12 new stores and revitalized unprofitable stores by implementing strategic new concepts. Secured unprecedented vendor funding and unlocked new marketing resources in variable and fixed. Drove margin improvement on portfolio through tactical category mix adjustments and sourcing shifts. Implemented Shop-in-Shop and Live Selling programs to boost customer conversion and traffic resulting in significant increased sales annually.

Executive leadership of Women’s Fashion, Performance, and Lifestyle categories across footwear, apparel, and accessories with revenue of $800M+ and a team of 41 driving YOY revenue and profit growth through innovative merchandising strategies and business optimization. Full P&L responsibility Led the pitch and closure of 200+ new brand partnerships to fill white space opportunities and increase sales growth and traffic. Drove innovative strategies to achieve targeted KPIs focused on increasing profitability and CP ROI, advancing inventory efficiency, and improving employee engagement. Influence across all categories and business divisions to embolden brand strategies, promote synergy, and identify internal partnership opportunities to capture greater visibility, traffic, and loyalty.

Positioned to lead a new tactical role responsible for identifying next key categories and advancing Zappos sales objectives through onboarding of new brands and leadership of strategic initiatives across Zappos, Amazon, and 6PM. Directed a buyer team overseeing project execution and management across all categories including Women’s, Men’s, and Kids. Analyze competition, market trends, and Zappos audience to identify overarching themes that resonate including leading adoption of increased sustainability product lines to align with business and customer values. Transformed engagement between marketing and merchandising, promoting greater collaboration and communication with a focus on sharing future trends to create proactive storytelling

Steered the strategy and executed profitability and inventory management results for 6PM.com, a $600M+ off-price business leading a team of ~30 merchandisers with full P&L responsibility. Accountable for developing the customer-focused merchandising plan, monitoring trends and performance to optimize outcomes for the off-price division. Directed the prioritization of merchandising initiatives, pricing optimization, and resource workloads to improve operations and business growth results. Transformed volatile 6PM merchandising operation into an agile and highly strategic function, improving profitability and doubling top-line sales. Analyzed consumer and demand seasonality trends to pinpoint optimal pricing outcomes, redistributing resources based on trending lines to maximize results. Launched new pricing algorithms to advance strategies, successfully surpassing financial targets YOY. Emphasized leadership and development, proactively supporting team to strive for goals, effectively aiding in developing next leaders within Zappos.