Lindsay O'Malley

- National marketing lead for ghd North America. - Manage premium retail channel marketing (including Sephora, ULTA, Nordstrom, Neiman Marcus, Saks and Blue Mercury)

Lead all facets of marketing initiatives - from brand marketing strategy, new product development, digital programs and trade marketing. Oversee PR and social media strategy development, content ideation and execution, building brand awareness across online and offline media. Lead consumer marketing activations, including sampling programs, influencer events and brand partnerships. Lead new website development, including platform migration and content creation. Manage ecommerce and digital marketing plans and execution to increase online awareness and activation, including paid search, SEO/SEM and email acquisition. Develop brand communication materials for both online and offline trade support, including digital assets, sales kits, brochures and education collateral.

• Lead development and execution of new product launches and promotions, collaborating with cross-functional teams including Sales, Global Marketing, Operations, PR and Customer Service • Summarize department recap of monthly activities, including product launches and promotions to analyze and understand success and future opportunities • Lead development of trade communication and collateral, including program brochures and monthly newsletters • Conduct qualitative and quantitative research, presenting key findings to the executive team. Results served as a basis in the revision of marketing programs and communication

Beauty: Salon Professionals - Wella Professionals - Clairol Professional Procter & Gamble Fragrance - Christina Aguilera ORLY International - ORLY - SpaRitual Fashion: Shoe Dazzle • Led cross-functional communications planning for Brand, PR, Digital, Shopper Marketing and Media agencies, ensuring an integrated marketing plan that addresses key path to purchase challenges • Oversaw development and execution of new product and promotional campaigns • Managed advertising, collateral and in-store marketing efforts for both B2B and B2C markets • Managed development of promotion activities, including seasonal promotion packs, sales tools and merchandising kits • Oversaw broadcast and print production for multiple brands and campaigns

Brand: California Milk Advisory Board • Supervised the creative, approval and production process of radio, print and out-of-home activities for the Buy Local campaign • Managed Happy Cows Auditions TV production. Campaign garnered 1M+ votes online • Supervised the creative development and asset management of co-branding opportunities for the Real California Milk seal through print, POP and packaging projects • Coordinated the completion of 22 mini documentaries, from production to its web launch • Oversaw website content updates Assistant Account Executive (July 2007 - June 2008) Brand: Saturn Brand Team

Brand: Toyota