lindsay binette

https://www.wsdevelopment.com/

Oversaw brand content & partnerships

Leader for the SF Hub (N. America, Latin America, S.Africa), responsible for setting key seasonal objectives / strategies, implemented targeted media campaigns and created engagement opportunities with the core consumer. This included motivating a team of 20+ cross-functional team members across the region, driving the regional go-to-market process, and managing the teams annual operating budget.

* Brand marketing lead for US with a focus on the men * s collaboration projects. Drove the Levi * s men * s special projects business in close collaboration with cross-functional partners to deliver a locally-relevant integrated consumer experience across all touch points (integrated team included: global brand marketing, design & merchandising, commercial operations, brand presentation, retail marketing and e-commerce).

Led the development, management and execution of the 255 Custom Lab, Nike s first ever NIKEiD apparel customization lab as a test to see if it were a sustainable business. Responsible for the strategy, and execution of Nike s concept store marketing (21 Mercer, now called NikeLab), events and community relation plans in support of key brand initiatives and product launches. Led consumer research projects that defined the strategic category direction, marketing and overall positioning for the Nike Sportswear Category in the east region. Established and fostered local influencer relationships for seeding lists and programming.

Accountable for working with category Brand Managers on the execution of the Running, Women s and Team Sports organizations. Assisted the Marketing Director in all aspects of operations to increase the productivity of the East Region brand management team.

Leader on the global Advertising & Engagement team with a specialty in influencer marketing. Responsible for developing the strategy and execution of all non-traditional engagement programs. Collaborated with internal cross-functional stakeholders and external agencies to ensure all content is optimized against paid and earned channels to ultimately reach Nest's goal of increased brand awareness.

Worked within the Nike marketing matrix to create consumer demand in the east coast region for the Athletic Training category. Collaborated with direct and indirect retailers to support key brand initiatives through product launches, in-store athlete appearances and influencer seeding events. Managed agency and strategic partner relationships to create campaigns to leverage key regional energy moments like the US Open, NYC Marathon, World Series and the World Cup. Managed a wide range of project & event budgets depending on the category focus.