Lindsay Wieczorek

Oversee Sales & Distribution. Scope of accountability includes strategic planning, market positioning, product development, new product introduction, staff training and development, building strategic partnerships, and building/maintaining client relationships. - Increased department revenues by 56% by way of expanding the sales team by staffing each territory for statewide coverage, introduced new revenue streams by broadening our product portfolio to include 3rd party partner vendor brands and updated product pricing while maintaining positive margins to be more competitive. - Took a non-profitable department and turned it profitable, operating consistently above a 20% GM per month. - Part of the core leadership team to Improve and create new processes, training and development across multi departments. Partner Brands: - Keef - Mr. Moxey's - Leif Goods (Junk) - Laurie+MaryJane - Pruf - Quality Drugs - TKO - MicroJoy

As Sales Director at Eclectic Herb, a legacy herbal supplement company, I lead national sales strategy across wholesale, retail, e-commerce, practitioner, and distributor channels. My focus is on modernizing operations, expanding strategic partnerships, and driving revenue growth through data-backed decisions and values-aligned relationships. Key contributions: Conducted a full sales policy and pricing structure analysis, including updated MAP enforcement, tiered volume discounts, and differentiated channel segmentation. Worked with the team to update our digital wholesale platform, streamlining the ordering process for accounts and improving customer experience and compliance. Developing targeted training materials and educational initiatives in collaboration with our in-house Herbal Educator to empower reps and retail partners with deeper product knowledge. Building core sales assets and systems - including CRM workflows, sample request processes, and competitive pricing analysis to support scalable growth. Represent Eclectic Herb at industry trade shows and conferences to strengthen buyer relationships, increase brand visibility, and expand into key retail accounts. My approach blends traditional relationship-driven sales with modern infrastructure, helping position Eclectic Herb as both a heritage and forward-thinking brand in the natural wellness space.

As Sales Director for Happy Vibes, a wellness and alternative products brand, I was brought on to lead sales strategy, streamline operations, and reposition the brand for scalable B2B growth. Spearheaded the implementation of Salesforce CRM, enabling full sales pipeline visibility, performance tracking, and automation of key processes Streamlined wholesale inventory management and order fulfillment workflows, improving operational efficiency and reducing errors Led a full product rebrand and relaunch, including packaging updates, product segmentation, and go-to-market strategy Organized products into three clear category verticals and implemented line pricing, simplifying buyer decision-making and boosting average order value Conducted in-depth competitive and market analysis to identify white space and refine positioning across sales channels Initiated the expansion of the brand’s portfolio into two new product lines to meet emerging demand and trends Represent the brand at key industry trade shows and expos, leading all B2B vendor engagement and buyer outreach Successfully launched the brand into B2B wholesale, increasing market share by 300% within the first two months through strategic partnerships and sales enablement This role blends my strengths in go-to-market execution, sales infrastructure, and product strategy to scale emerging wellness brands.

Prior to closing its doors in spring of 2021, Oregon Cannabis Wholesaler (OCW) was one Southern Oregon's premiere wholesale distributors. Myself along with our COO, Director of Compliance & Operations and VP of Logistics and Distribution built OCW from the ground up. I was responsible for building the sales model, logistics between sales and warehouse and relationships with all our 3rd party partner brands. We began building OCW April 2019 and launched our sales/distribution by August 2019. As VP of sales, my role consisted of the following: - Cultivating and nurturing all vendor relations. - Working with Vendors on product development, pricing and market strategy. - Curating and designing our product menu, fulfilling all categories (Flower, Extracts, Cartridges, Topicals, Edibles, CBD, Hemp and more) with products priced for low, mid and top shelf placement. - Worked along side our In-House product development team on designing/sourcing and pricing our own in house products. - Opened up new territories and hired sales reps to fill each territory - Managed Sales team of 7+ sales reps - Ran weekly product and performance reports, used for coaching the sales team as well as providing status updates to the owners of the company. - Responsible for forecasting monthly and quarterly sales goals.

My goal is to help Businesses succeed by providing unparalleled, multi-media marketing solutions that produce results. I specialize in working with small to mid-sized businesses, providing effective marketing strategies, accurate information and dependable, professional services.

Work with national accounts across business categories specializing within the Health/Beauty, Apparel and Retail Specialty/Luxury categories. Strong focus on growing relationships with top-tier brands and creating new ways to leverage LivingSocial's marketing platform through performance and impression media. LivingSocial, ventured backed and minority owned by Amazon, reaches tens of millions of subscribers everyday.

Research, develop, and cultivate leads for LivingSocial Deals using a variety of online and offline sources. Meet and strive to exceed individual monthly, quarterly, and annual sales goals. Qualify prospective clients by phone and close • Developed and managed leads and drove the full sales cycle from prospecting to closing deals. • Make a high volume of outbound sales calls to a variety of local business owners across multiple cities in the US. • Prospect new, qualified businesses to potentially be featured on LivingSocial, on a daily basis. • Strategize with merchants, overcome objections and constantly work to create successful live promotions.

Sales Manager/Head coach/Lead of sales force, Hired and trained new reps. Met with existing accounts - promoted salons, day spas, wellness centers, etc using sales/promotions/marketing techniques. Superior in Customer Service.