lindsay sherwood

* Provide daily support for advertisers including customized reporting and performance analysis to identify strongest potential publisher revenue partners in order to grow and meet overall revenue goals * Act as a key point of contact for publishers and issue recommendations for campaigns that would best fit their promotional methods including display, search, mobile, email, social media and offline * Guide advertisers through the entire PayPerCall campaign setup process and provide optimization strategies for successful campaigns * Develop and update PayPerCall documentation including sales information guides, PowerPoint presentations, quick-start guides for advertisers and publishers, as well as newsletter messaging informing the network of new advertiser offers or changes to existing programs * Work effectively with and support internal account teams to bring clients on board with PayPerCall and determine top performing promotional methods for the campaign

* Developed new marketing ideas and sales strategies for UCSB merchandise * Tracked merchandise sales per game and overall sales by specific product using Microsoft Excel * Promoted merchandise specials by creating and distributing flyers in order to increase sales * Demonstrated excellent customer service at UCSB sporting events

* Assisted with online marketing/advertising projects * Gained experience in the interaction between the sales and creative departments * Entered data using Microsoft Excel to predict future sales revenue * Tracked main competitors’ websites to identify advertisers and online advertising strategies

* Assisted with editorial and advertising projects * Compiled advertising media kits and sent them to potential future advertisers * Completed daily administrative tasks such as responding to emails and phone calls from subscribers, organizing magazine archives, and ordering any needed supplies

Activities and Societies: UCSB Communication Association, Alpha Phi, Order of Omega