lindsay gergen

In my time at Liv Concepts, I created and edited artwork for home and garden products developed for Target, Cracker Barrel, and Shopko.

My role included the design and layout of newspapers, magazines, and special publications, thinking carefully about the hierarchy of each piece. I created marketing materials, print and digital ads, infographics, illustrations, and edited photos. I worked with a small team to completely rebrand and produce a monthly magazine geared towards women.

During my time at Initio Advertising I helped create and maintain brands through design and photography for use in both print and web. My responsibilities included logo, informational, and packaging design. Clients included UCare, Ultra Green, Zeke Leash, Calcium Products, Trivey, and ber Doggie.

I work in a fast paced environment to design and produce menus, signs, coasters, internal pieces, point of sale pieces, and other printed and digital collateral for bars, restaurants, liquor stores, and national brands. I collaborate with sales reps to create unique pieces to meet each accounts needs, seeing the projects through from design to print. I act as the main contact for two of our out of state branches. It s a fun and challenging position with a mix of creative freedom and working within brand guidelines, tight deadlines, and problem solving.