lindsay kim

media planner

About

Media Planner - Mindshare Korea

Country

united states

City

state college

Industry

marketing and advertising

Skill

microsoft office 2007, photoshop, spss, public speaking, public relations, advertising, adobe creative suite, powerpoint, social media marketing, microsoft word, facebook, microsoft excel, marketing communications, teamwork, time management, outlook, indesign, social media, market research, marketing strategy, social networking, marketing, blogging, wordpress

Experience

global account executive intern

daehong communications

2011-6 - 2011-7 · 2 mos

* Participated in creating client’s advertising campaign to retain current customers * Researched consumer insights and collected ideas for advertising * Researched candidates for model of advertising as a part of celebrity marketing * Scheduled timings and successfully launched print/film/outdoor advertising * Collected and reorganized published print ads from magazines to confirm results

integrated marketing communications intern

lotte confectionery (s.e.a) pte ltd

2012-6 - 2012-7 · 2 mos

* Developed sales and promotion plan for new product launching * As a team, brainstormed naming of new product and compiled marketing ideas for future campaign * Executed guerrilla preview event of new product and created social media contents * Wrote reports about consumers’ reaction toward new product after promotion and advertising * Organized media costs of current products and estimated media costs for new product in Microsoft Excel