Lindsay Bruinsma

Selected to rejoin the staff of the Commercial head and SVP of BioMarin's newly developed region: EUCAN (Europe, Canada, New Zealand, Australia). Responsible for aligning the team to execute strategy at the helm of the regional Commercial unit, across 40+ countries.

Embraced an opportunity to join BioMarin’s Market Access department to strengthen patient access initiatives at the front of a new therapeutic launch. Responsible for managing and driving the access strategy, in addition to steering the Market Access team through a chief of staff position which supported the Market Access VP with global scope. Activities included: effectively conveying the treatment value story, equipping Commercial teams to navigate payer negotiations, organizing advisory boards with local experts, and garnering strategic alignment across country reimbursement procedures.

Operating in staff of the Regional Vice President, EMEA, to support the effective overall management of Commercial operations for BioMarin across 54 active markets of Europe-Middle East-Africa (EMEA). Reporting directly to the RVP, regularly collaborating with the region's leadership team within Commercial and cross-functionally to execute on core business objectives, deliver to OpEx and revenue budgets, and lead/facilitate inter-regional and global communications as necessary. Secondment position.

Relocated to BioMarin European headquarters to support marketing, disease + product awareness and all other forms of brand management for a therapy area where there is significant unmet medical need, specifically supporting a new product launch.

(Promoted from Associate Manager) - Product Launch & Operations - Coordinated cross-functional operations to initiate patients on therapy in 20+ markets, expansion into 6 new countries across Europe-Middle East-Africa. - Stakeholder Engagement - Achieved critical business objectives through relationships with global and regional stakeholders (Zone Leaders, Regulatory, Marketing, Market Access, Legal, Compliance, Medical Affairs). Responsible for liaising with local teams to manage more than 20 external partnerships. - Business Planning & Analytics

- Sales Training, Support & Enablement - Marketing Collateral and Event Planning - Partnership Strategy and Business Development

Cause Marketing Strategy: Explored strategic partnerships to leverage the private sector in the fight against HIV and AIDS through cause marketing initiatives that would raise funding for life-saving anti-retrovirals in Africa.

- Market Segmentation and Messaging: Responsible for effectively conveying brand stories to appropriate market segments; managed online content for 2,000 SKUs across 30 brands. - Product Management and Business Analytics: Determined optimal product mix and designed easy-to-use brand and category merchandising analytical models to guide Buying team. - Project Management: Launched a collaborative project to improve the visual interest in the Running Warehouse website and related media.

Advocacy: Launched a 3-phased community-wide fundraising and awareness event to confront the global water crisis. Initiated a service-learning campaign for the U.S. Fund for UNICEF in Los Angeles County. Conceptualized, designed and implemented a fundraising event in support of the U.S. Fund for UNICEF and its response to the Southeast Asia tsunami crisis of 2006. Intern - Southern California Chapter Summer of 2006

As part of the Global Social Enterprise Initiative, given the opportunity to introduce Georgetown President, Jack DeGioia, as he welcomed business magnate and investor Warren Buffett and Bank of America CEO Brian Moynihan, in order to discuss the importance of philanthropy in business. https://www.youtube.com/watch?v=6JLoU1BRdeE http://www.georgetown.edu/news/bank-of-america-warren-bufett-conversation.html International Business Diplomacy Honors Certificate, Karl F. Landeggar Program School of Foreign Service.

French Geopolitics

Explored the US role in the world through visiting a variety of foreign policy actors in the Washington DC area

IFI - International business exchange program Courses: Géopolitique (French), Cross-Cultural Negotiation, Français des affaires (French), Financial Analysis, International Human Resources Management International Business Exchange Program at Institut de Formation Internationale, ESC Rouen Business School in Rouen, France with a focus on cross-cultural management and French language

Intensive course for high school students