Lindi Grusd

Regional Consultant for Southeast Asia at Musicstyling, with over 16 years in hospitality across restaurants, luxury hotels, and events. I help hotels and lifestyle venues in Singapore, Indonesia, and Malaysia bring their brand identity to life through curated music programs that enhance guest experience and create lasting memories.

Specializing in events, trade marketing, and luxury hospitality, with a robust foundation in event management, culinary arts, and oenology. YellowBird, harnesses diverse experts to deliver tailored solutions that optimize brand visibility and drive revenue. From meticulous planning to seamless execution, Yellowbird is dedicated to orchestrating exceptional event experiences and cultivating enduring client partnerships.

Hospitality Operator in Laos, South East Asia, with two acclaimed F&B sites in the heart of the Capital Vientiane and the other at the UNESCO Heritage site of Luang Prabang. Additionally the Spirit House Company provides F&B consulting to local hotels and upliftment projects in the area.

• Developed and executed strategic marketing and event plans to drive sales for a portfolio of premium beverage brands. • Managed the trade marketing budget, ensuring optimal resource allocation. • Successfully organized client engagement events, increasing brand awareness and sales. • Designed and implemented promotional campaigns, achieving significant ROI. Projects: Singapore Cocktail Festival, Singapore Stiggins’ Fancy Pineapple Cup 2024, Planteray Cocktail Month. Product launches for Planteray Sealander, Ferrand Dry Curaçao Yuzu Late Harvest and Citadelle Rouge.

Responsible for • Managing and growing circa 500 diverse clients’ portfolios, including Marriot, Accor, Four Seasons, Hilton, IHG, Emaar, Five Hotels & Resorts, Millenium and Chalhoub Group. • Provided expert music consultancy services, enhancing client satisfaction and reducing attrition. • Creating and negotiating compelling proposals through to agreements. • Coordinated with technical teams for seamless service delivery. • Providing regularly reports to leadership on market opportunities and potential threats, aiding strategic planning. • Ensuring profitability and financial planning for the Dubai office. Key Performance Highlights • Grew client portfolio by 70% from 2018-2021 • Presented key findings and trends ant the annual regional Millenium GM’s Conference. • Provided expert music consultancy services, enhancing client satisfaction and loyalty

• Developed detailed agendas and key talking points for meetings, ensuring productive discussions. • Organized and managed all travel arrangements for stakeholders, ensuring seamless logistics. • Liaised with relevant agencies for regulatory compliance and documentation. • Orchestrated high-profile events, including the Annual Dubai Lynx After Party, demonstrating exceptional organizational skills. - https://www.bigkahunafilms.com/work/entertainment

• Cultivated and managed strategic media partnerships, significantly enhancing event visibility. • Planned and executed innovative exhibition hall layouts and dynamic activity programs. • Negotiated and secured high-value sponsorship agreements, increasing event profitability. • Directed the creation of compelling marketing materials, ensuring cohesive brand messaging. • Proactively marketed and sold exhibition space, consistently exceeding revenue goals.

• Planned and executed over 65 high-profile events annually for clients such as Barclays and Visa. • Delivered innovative event concepts tailored to client needs, achieving high satisfaction scores. • Cultivated strategic relationships with corporate clients, driving repeat business. • Created engaging social media content, boosting event visibility and engagement. • Mentored internship staff, fostering a high-performing team.

- Leading a team of service staff (depending on size of function), cleaning staff (3) and maintenance staff (2) at the venue - Oversee all operations of the venue: Booking bar equipment, beverages and stock counting Booking of service staff (depending on amount of guests attending) and cleaning staff Including cash ups after each event Managed and arranged repairs at event venue - Management of staff including training, development and succession planning - Assisted with events and weddings as coordinator on the day including flow of the event - Organized and attended site inspections for prospective clients