Lindey Amacifuen
Jefe de CRM @ Cencosud S.A.
About
Senior Consultant with +12 years’ work experience in FMCG, Telecom and Pharma with a strong background in data analytics, business intelligence, project management, stakeholder management, and related areas driving business value through data-driven insights, and collaborating effectively with stakeholders at all levels of the organization. Design Thinking Professional Certificate and Scrum Master Certified
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Peru
Apparel & Fashion
Prompts de inteligencia artificial, Presentaciones, Campañas de marketing, Panel de control, Ejecución de proyectos, Mejora de procesos, Gestión del ciclo de vida del cliente, Mapas de la experiencia del cliente, Looker (software), Marketing multicanal, Análisis de la información, Conocimientos comerciales, Mejora de procesos de negocio, Gestión de programas, Gestión de productos, Estrategia de marketing B2B, Google BigQuery, Salesforce Service Cloud, Administración de Salesforce.com, Salesforce Marketing Cloud
Experience

Especialista de CRM y Business Intelligence
Lima, Perú
Drive revenue through targeted marketing campaigns on social media for Plaza Vea, Vivanda and Makro Implemented omnichannel client strategies. Management end-to-end campaign delivery including journey builder and segmentation Developed a high-accuracy clients chrun prediction algorithm, optimized marketing dashboards, and improved sales predictions for new points of sale, demonstrating keen data analysis skills.

Jefe de CRM & E-Commerce
Лима
Designed and Implemented VTEX e-commerce platform that increased revenues by 22% and attracted new clients TiendasEl.com Innovated data-driven campaigns, utilizing crowd-sourced data for content showcasing, facilitated cross-team communication, and managed a significant budget for content acquisition and promotion.

IT Project Leader
Perú
Led community-focused mobile and web app development, showcasing prominent leadership skills. Managed marketing and sales initiatives with third-party studios, spearheading the analysis for price comparison across the Latam region to inform retail strategies

Analista Principal de Revenue Growth Management - RGM
Perú
Drive Revenue through alternate trade marketing strategies. Cross collaboration with Sales, Finance, Product & Marketing. Established Pricing strategy, margins and discounts for the Traditional Channel of The Coca-Cola Company's beverage portfolio
Lindey Amacifuen's Contact Information
Phone
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