Linda Fong 冯翔琳

• Seconded to DBS • Manage digital demand requests by Digital Business (i.e. Channels & Product Managers) and aligned resources allocation (i.e. Technology and Business Delivery) so that projects are delivered within stipulated timeline and timely delivery. • To engage respective stakeholders to ensure understanding of project scope/requirements then facilitate discussion. • Understand project scope, deliverables and work with respective domains and product and channel managers to ensure assign to right team • Ensure high level estimation for demands/projects are provided by Technology and Business Delivery and follow up to closely to ensure it is provided within timeline stipulated by Management. • To seek and follow up on Document of Approval based on High Level Estimation provided to ensure approval is in place to facilitate future project cost disbursement. • Work closely with internal stakeholders as Demand Manager and served as key point of contact to bridge communication between Channels & Product Managers, Business Delivery and Technology teams for alignment of project scope, timeline and resources, as well remove obstacles or impediments raised by respective stakeholders when necessary. • Work closely with Release Manager to ensure release date alignment for smooth project delivery. • Participates in Budget Planning and Roadmap Planning

Technology Finance Immersion Programme 2022 (Agile Project Management) Agile IT Project Management​​ • Manage digital demands request by Digital Business and aligned resources allocation (i.e. Technical and Business Delivery) so that projects are delivered within stipulated timeline. • Ensure high level estimation for demands/projects are provided by Technical and Business Delivery and follow up to closely to ensure it is provided within timeline stipulated by Management. • To seek and follow up on Document of Approval based on High Level Estimation provided to ensure approval is in place to facilitate future project cost disbursement. • Work closely with internal stakeholders as demand manager and served as key point of contact to bridge communication between Business, Business Delivery and Technical teams for alignment of project scope, timeline and resources, as well remove obstacles or impediments raised by respective stakeholders when necessary. • Work closely with Release Manager to ensure release date alignment for smooth project delivery. • Involved in T-shirt sizing and Roadmap Planning as part of 2024 Budget Planning.

• Responsible for managing key accounts such as Banks and Financial Institutions in the areas of Business Development, Strategic Tie-ups and special projects to further e-cash dominance • Work closely with Banks & Financial Institutions to grow revenue • Work with project team and external stakeholders to ensure smooth delivery and completion of project

Promoted from Manager to Assistant Vice President in March 2013 •Biller Acquisition and Relationship Management for Government, financial Institutions and target segment • Kiosk Management to increase kiosk footprint and profitability for cost efficiency and effective • New project (Collection Services) – spearhead new business initiatives such as onboarding process (identify merchant segments and work out project plan, communication package to merchants), legal agreement (to work with partners, legal) • Product Management – manage product related matters (application and operational issues), ensure compliance with regulatory and internal audit recommendations as well as manage reported incidents and work with internal and external customer to resolve issue • Small Team Leader (with two team members)

• Biller Acquisition and Relationship Management for Government, Financial Institutions and target segment • Training activities to ensure merchants are familiar with products • Developed and implemented strategy and approach to grow business and achieved 100% sales target and goals • Small Team Leader (with two team members)

• Business development and acquisition of NETS FlashPay ("NFP") centric merchant • Account Management of Key/Chain account (Koufu/Takashimaya) • Build infrastructure for NFP Ecosystem (mall & Quick Service Retailer, cinema) • Grow canteen operator segment • Channel Management – Premium Private Bus Segment • Support Key Project/Event – Standard Chartered Bank Marathon (Build Infrastructure for Race Kit Collection and Event Day), OCBC Village (Race Day) • Small Team Leader (with two team members)

• Successfully penetrate into Cambodia market to launch new salary survey • Managed portfolios of clients • Business development and relationship building with customer • Dedicated to maintain and further up-selling existing customer base • Identified opportunities to cross sell within existing accounts • Prospected and sold into potential new clients • Product includes Asia Pacific Monitor, Total Renumeration Survey, Global Mobility and HR related publications

• Achieved 200% overall target for Asean region in 2006 and 2007November 2005 to May 2008 • Managed portfolios of clients from different sectors of financial institutions (mainly banks and corporates) • Business development and relationship building with customer • Dedicated to maintain and further up-selling existing customer base • Identified opportunities to cross sell within existing accounts • Prospected and sold into potential new clients • Excellent knowledge of company’s products and services • Troubleshoot (resolved clients’ problem) – provide solutions • Based in Sydney, Australia • Products include – Standalone system and platform,Trading systems. Achievements: - Constantly achieving 200% over target every quarter - Ranked as Top 2 Account Manager for Asean region in 2006

• Managed portfolios of clients from different sectors of financial institutions (mainly banks and corporates) • Provide formal product training (individual or classroom) • Business development and relationship building with customer • Excellent knowledge of company’s products and services • Troubleshoot (resolve clients’ problem) – provide solutions Achievements - Defended and retained 80% of existing portfolio for year 2004

• Marketed and promoted Unit trust and Bancassurance • Business development and relationship building with customer Achievements - Successfully achieved 100% monthly target

• Marketed and promoted Unit trust, Bancassurance and Housing Loan • Business development and relationship building with real estate agents Achievements - Successfully achieved 100% monthly target