Linda Bēme

General Sales Manager for Latvia @ HUPPA

About

I am a commercial and sales leader with 8+ years of experience in international fashion and lifestyle retail, currently working as General Sales Manager at Huppa Latvia. My role covers full responsibility for the Latvian market, including B2B wholesale, B2C retail, e-commerce, P&L management, team leadership, HR, and operational execution, while working closely with international headquarters on strategy and growth initiatives. Throughout my career, I have progressed from hands-on retail roles to senior management, which allows me to combine strategic thinking with strong operational execution. I am particularly experienced in building and scaling markets, optimizing commercial performance, leading cross-functional teams, and translating global brand strategy into local success. I value data-driven decision-making, clear leadership, and long-term partnerships - both internally and externally. I thrive in dynamic, international environments and enjoy taking ownership of complex business challenges. Currently open to international and regional leadership opportunities within sales, commercial management, or general management roles.

Country

Latvia

City

Riga

Industry

Retail

Skill

Human Resources (HR), Administration, Financial Analysis, Business Analysis, Accounting, Wholesale, E-Commerce, Project Management, SAP, Data Analysis, Stock Management, Legal Administration, People Management, Multi-Store Operations, Communication, Visual Merchandising, Mentoring, English, Retail Sales, Marketing

Experience

General Sales Manager for Latvia

HUPPA

2025-2 - Present · 1 yr 8 mos

Riga, Latvia

Main responsibilities : -company strategy and expansion -wholesales,retail stores, ecommerce for Latvia -marketing for Latvian market -administration, HR

Country Sales Manager

HUPPA

2024-9 - 2025-1 · 5 mos

Riga, Latvia

Driving sales growth in the Latvian market through B2B wholesale, B2C retail, e-commerce, and strategic team management. B2B Wholesale & Market Expansion Develop and execute B2B sales strategies, managing seasonal pre-orders and post-sales optimization. Identify and engage new business opportunities, expanding and maintaining a strong sales network. Lead contract negotiations and ensure profitable long-term partnerships. Analyze market trends and sales data to inform decision-making. Maintain distributor relationships, ensuring payment discipline and stock availability. Oversee sales budgets and implement policies aligned with business goals. B2C Sales, E-Commerce & Retail Manage Huppa Latvia’s online store, optimizing sales, customer experience, and technical functionality. Supervise retail sales in the Huppa Outlet and brand store, driving revenue and operational efficiency. Enhance customer service across digital channels, improving engagement and satisfaction. Collaborate with Huppa headquarters, contributing to strategic decisions and growth initiatives. Administration & Human Resources Oversee daily administrative operations, ensuring smooth processes and compliance. Manage HR functions, including recruitment, onboarding, training, and performance evaluations. Develop staff training programs to enhance productivity and customer service. Foster a results-driven, positive work environment through mentorship and team leadership.

Junior Floor Manager

Peek & Cloppenburg Österreich

2023-10 - 2024-8 · 11 mos

Riga, Latvia

Visual merchandising, retail sale analysis and team management as well as substitute for stores Floor Manager. Participated in the opening of the newest Peek and Cloppenburg concept store in Domina shopping center.