Linda Hammarström

Synsam is the leading Nordic optical retailer with ~550 stores across Sweden, Norway, Denmark and Finland under two brands - Synsam and ProfilOptik. Achievements in the role of Head of Operational Excellence & Continuous Improvement include: • Responsible for the implementation of new technologies and processes to conduct eye examinations incl. AI and remote optician in Synsam Sweden. Building and leading a team of ~30 employees in execution and excellence. • Building up the department in Operational Excellence across Synsam Group to increase efficiency of in-store processes for continued and scalable growth incl. centralization and implementation of off-shore services.

The PMO office focuses on developing and implementing group-wide strategy and value creation initiatives. Example of responsibilities: • Work closely with the CEO and Nordic management team to identify opportunities including pre-study, business case etc. incl. prioritization for implementation. • Responsible for the follow-up of strategic projects within Synsam Group to secure delivery.

• Responsible for customer experience in Synsam/ ProfilOptik stores including strategy for customer journey, implementation and training of + 2500 employees. • Work closely with Nordic People & HR Officer in setting up a Nordic People & HR organization incl. set up of new Talent Management strategy for Synsam Group to further drive Sales culture (including recruitment, talent development and performance management). • Creation of new offerings such as possibility to book Style advice in stores including training, communication and marketing.

Coop is a Food retail company with ~650 stores in Sweden. The business development department within Sourcing & Category management leads projects related to customer offering, sourcing and assortment in-store and online. Example of projects include: • Design and implementation of new assortment strategy including implementation of IT-tools for assortment optimization. • New eProcurement process resulting in savings of 4 MSEK in the first month after launch. • Process for data driven approach in negotiation by creating index and should-cost model-linked contracts with suppliers in relation to raw material prices.

Accenture is a global management consulting firm and partner with more than three-quarters of the Fortune Global 500. Selected client experience from working within Accentures Sales & Customer Service Strategy division: • Air – Customer Experience Strategy Development of airport customer experience strategy. • Retail company – Customer service start up Establish a customer service center for e-commerce incl. consolidating part of current operations with new call center. • Retail company – Customer Service Efficiency Customer Service Transformation Program to increase customer service efficiency resulting in savings of 15 MSEK annually. • Retail company – Store execution Valuation of effectiveness in executing HQ assortment and space decisions in stores including enactment plan. • Telecom – Customer Experience Management (CEM) Define new Way of working in Customer Operations with Customer Experience Management IT-solution to improve customer experience and drive growth. • Finance – Location study Location analysis for off-shoring incl. recommendation. • Automotive – Contact Model Operating model design to increase efficiency in financial processes. Responsible for the contact model for the new Shared Service Center. • Logistics – M&A Analyzing synergies with a potential merger of port operators in Sweden. Responsible for competitive analysis and industry analysis.

• Cumulative GPA: 4.2 / 5.0 • Relevant Coursework: Bachelor Thesis on the impact of social capital and knowledge exchange in startup companies, Customer Management, Decision theory, Accounting, Organization, Marketing, Finance, Statistics, Economics