LINCOLN CHEUNG

Oversee products, buying, sourcing, sales, marketing, PR, E-com, budgets, HR and operations.

Oversee a team of 20 designers across 5 brands- Fig, DNMX, Rio, Rio girl & Team Spirit.

Startup e-com brand. Unisex premium lounge/streetwear.

Heading up the Daywear department overseeing and manage the casual and smart range as well as jersey department. Overseeing a team of designers. Product areas includes multi product ranges, denim, outerwear, linen & tailoring, jersey range. Designing approximate 1000 options/styles per year, 65% of Monsoon.

Heading up the soft wovens department and jersey department. Print department manager and fabric department manager. Managing a team of designers.

-Judith & Charles is a Luxury brand attuned to the needs of working women from day to night. The brand is known for it’s quality, fits, comfort and style. -Oversee and manage design and product development. -Research and design the womenswear collection, from creating concepts to choosing fabrics & colours. -Merchandise and plan store deliveries each month. -Prepare technical sketches and spec details for product development team. -Manage assistant designers and interns as well as sample makers and pattern markers. -Work closely with the product development team throughout the development process to ensure the highest level of quality and integrity. -Collaborate with merchandisers in development of line. -Plan the line up strategically as well as creatively. -Supervise fittings of prototypes and approval of styles before production. -Hands on with sewing, finishing experiments and draping. -Monitor sales and retail sell-through to determine successes and failures, and to build on this knowledge for future collections. -Travel to Premier Vision every season to purchase fabric, Hong Kong to meet with Knitwear suppliers, overseas for trade shows.

• Design, choose fabric & pick colors for a trendy collection each season. • Design and follow up on 150 to 200 styles per season. • To develop and design a women’s ready to wear collections consisting of all the constructed pieces such as: suiting, structured dresses, blouses, coats and jackets as well as dress department. • Detailed trend research for all catagories and input to all departments. • Created detailed technical sketches & worked with specs and measurements for the womenswear collections. • Corresponded with overseas and local suppliers regarding sample, fitting from step one to the final shipping sample before final shipping. • Choosing and finalizing fabrics, colors and trims for the garments. • Arrange the collection into mini collections for delivery dates every month. • Meeting overseas and local suppliers to better communication and the final product. • Travel overseas for trade shows as well as shopping trips. • Travel to Hong Kong and China to meet with suppliers to follow up on sampling and production as well as fabric and trim sourcing. • Work directly with Head Designer and managing assistant designers