Lina Garcia Tellez
Analyst @ STS Capital Partners
About
I began my career as an attorney specializing in corporate law and M&A, working closely with multidisciplinary legal teams on complex transactions. Over time, I developed a strong interest in strategic communication and organizational impact, which led me to transition into the field of communications. This combination of knowledge opened the door to the world of investment banking, where I bring a distinct and holistic perspective that helps me analyze organizations more comprehensively—considering both their narrative and their strategy.Since then, I’ve taken on leadership roles managing external communications strategies across multiple countries in Latin America, overseeing regional teams and agency partners. My work blends legal expertise, project management, and communication strategy — always with a focus on reputation building, stakeholder engagement, and aligning messaging with business goals. I enjoy leading cross-functional teams and bring structure and clarity to every project through strong organizational skills.I hold a Master’s in Communication and Corporate Social Responsibility, a specialization in Commercial Law, and a Law degree. My continued education has focused on ESG, digital engagement, and project management.#M&A #CorporateComms #Sustainability
Colombia
Bogotá D.C. Metropolitan Area
Public Relations & Communications
Fusiones y adquisiciones, Seller Side Advisor , Informes de sostenibilidad, Sostenibilidad, Relaciones estratégicas, Equipos multidisciplinarios, Negociación, Comunicación digital, Estrategia de comunicación digital, Business Comms, Public Relations, Crisis Management, Project Coordination, Written Communication, Interpersonal Skills, Social Media, Entrega de proyectos, Capacidad de análisis, Comunicación, Investigación jurídica
Experience

Analyst
I support the execution of M&A transactions by coordinating logistics, documentation, and key timelines. I act as a central communication hub between clients, investors, and internal teams, ensuring the preparation of materials, progress tracking, and milestone compliance—this includes managing the virtual data room, key meetings, and engagement proposals.

Communications Manager (Mobility) for Middle America and the Caribbean
Colombia
I supervised 5 communications agencies at the regional level (Colombia, Costa Rica, Dominican Republic, Panama and Ecuador), leading creating, developing and implementing 360 external corporate communications campaigns while monitoring, tracking, and measuring their impact through data. I managed an annual budget of USD 450,000 and served as a business advisor for decisions that could affect the company's reputation. Achievements: -Consistently met or exceeded the established goal for Media Score - an internal KPI for external communications, which includes metrics such as tone, media quality, share of voice, and key message positioning, among others-. -Launched various products, including DiDi Taxi in Costa Rica. Results: 50 publications in traditional media, 34 in Tier 1, 84% positive tone, and approximately 6.2M reach. -Recognized by the company with two Value Star Recognitions, an award given to top employees, for my contribution from communications to the launch of DiDi Flex and DiDi Moto. -Member of the frontline reputational crisis response team, achieving mitigation of 98.5% of cases without escalation to the Hispanoamerica Crisis Committee. Pro-Bono: Member of the Labor Coexistence Committee.

Project Manager
Bogota, Colombia
I supervised the content planning of both external and internal communication campaigns and marketing strategies for large-scale social impact projects. Managing an annual budget of USD 500,000 while forging alliances with Key Strategic Partners and Stakeholders to implement several projects. Achievements: -Led a team of 7 individuals from diverse disciplines such as political science, design, and arts. Managed the construction and positioning of social media channels and the website for Colombia Cuida a Colombia, an alliance of over 400 organizations from the private and civil sectors. These channels achieved over 4 billion impressions in a single day, and the website received over 36,000 donations. -Was part of the winning team of the Silver Effie Award for the May 1st, 2021 event, which was viewed on YouTube in over 115 countries and reached an audience of 6 million viewers on television. -Guided the process of identifying and constructing key messages for Colombia Cuida a Colombia, as well as developing guidelines for allies to publish content related to the alliance on their channels, ensuring a unified narrative projecting strength and credibility. -Forged alliances with over 5 grass-root organizations and 1 congressman, and 3 key opinion leaders in the education industry, to guarantee the implementation of the Lego Foundations Together for Play initiative.

Communications Consultant
Bogota, Colombia
I provide advice on internal and external communications for clients such as Arturo Calle, Corona, Canopy Growth, and Beat. Achievements: -Identified and built the alliance between Beat, a Greek ridesharing company, and Movilizatorio, an NGO, to provide free transportation for citizens to polling stations during the 2019 mayoral elections. Pro-Bono: Consultant for Movilizatorio (NGO) and its various social impact projects.

M&A Junior Associate
Bogota, Colombia
Coordinated due diligence processes at both national and international levels, leading multidisciplinary teams comprising over 5 legal practice groups. Responsible for drafting the initial version of contracts and legal concepts in the field of Colombian commercial law. Achievements: -Co-author of Chapter 13 in the book "The Mergers & Acquisitions Review," Eleventh Edition, Published (2017). -Recipient of the Baker McKenzie scholarship program for postgraduate studies (2017). Pro-Bono: 1) Attorney for a Dutch couple to make a donation to a Colombian citizen with limited economic resources. 2)Project Coordinator for the creation of a website for the sale of land with a forestry vocation. 3) Attorney for an elderly woman with cancer who had been denied medical treatment, amongst others.
Education
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