lina margolin

Defined and structured problem solving approach for marketing tactics project to identify and target segments including advising on marketing solutions that lead to increase in revenues Led customer research by using raw transactional data and collaborating with multiple business units and learning about the business context, the recommendations were excepted and the project will be executed in September Collaborated with international modeling team that integrated the predictive model in the project, presented the analysis and the actionable recommendations to relevant business partners and senior directors

* Managed a crew of five soldiers, multi-tasking under stressful conditions and high-level time pressure. Analyzed performance on daily tasks and prioritized each soldier's assignments; commended for team's motivation and lack of mistakes * Activated ground forces from different security arms in response to real time events, working closely with high level commanders, to assure reduced risk to civilian population and to military forces * Graduated top of class from professional training; assigned to serve at the high-tension and volatile district of Hebron * Promoted to chief sergeant after nine months of service (compared to 18 - 20 months average) and was constantly acknowledged by the highest level commanders for outstanding performance

* Analyzed client’s raw transaction data using advanced data mining tools, to provide insight into customers’ purchasing behavior * Built customer lifetime value forecasting models in collaboration with cross-functional teams; the models were integrated into the software, resulting in additional user adoption * Presented and analyzed the performance of marketing campaigns by using control groups and A/B tests to provide clients with further support in decision making

* Project managed internal and external teams to initiate and oversee budget for large scale infrastructure projects, resulting in timely recruiting and resource allocation * Developed a process to precisely evaluate time and material requirements for projects, resulting in 15% increase in accuracy * Translated all existing projects to SAP`s Enterprise Resource Planning methodology to retain existing clients whom accounted for 68% of the company’s revenue

* Managed a team of analysts focused on consumer-centric analysis to drive the right decisions on eBay’s consumer strategy for various business verticals * Designed and implemented category buyer segmentation. Worked across multiple business functions to ensure alignment and buy-in * Led market research design and analysis on multiple projects to combine qualitative research with internal quantitative analysis * Advised executive staff on business decisions through data driven consumer analyses