Lina Hellgren
Founder and Creative Designer
About
Senior Creative & Lead Designer in Textile, print & pattern with in-depth creative expertise from the UK & EU fashion industry. London based since 1999, Lina has worked in multidisciplinary pattern & print projects for H&M Group including H&M in-house brands, & Other Stories, COS, Monki and Creator Studio. Passion for vintage research & collector of print & pattern focused archive. Lina embeds her design process in global social identities, pop culture, arts & crafts, heritage & communities. Lina combines a multitude of creative art & artisanal techniques with sophisticated digital design in her work. Personal interests in longevity science, ultra wellness, nutritional health & fitness, Lina is an avid cold water swimmer. ACHIEVEMENTS & EXTRA EXPERIENCE TheLinaHellgrenCreative. X CRISIS Upcycling Collection and "Patch with Love" Workshop 2024 Creator of creativity workshop for women: Unleash your Creative Beast 2024 UX Short Course General Assembly May 2024 Arvon 5-week evening course: Non-fiction Life Writing 2024 and Masterclass How to Write Fiction Chelsea College of Art External Lecturer “Pearls of Wisdow” at “Festival of Possibilities” 2024 Green Arrows Charity gardener Archer Academy Premier Vision July Showcase collection of work 2023 New Designers ND Awards Panel Judge Week 1 Chelsea College of Art BA ( Hons ) Textile Design Stage one review External Assessor Industry Tie Dye Tutorial for H&M Designers 2 day In-house creative work shop Loughborough School of Arts Print project 2nd year BA Textile Design ( Print, MMT and weave ) Cafe Opera female business event & Art Exhibition Sole Exhibitor of paintings Beckmans School of Design External Lecturer Photoshop Central Saint Martin’s College of Art and H&M &Denim x CSM Art School Project Various H&M external collabs Print Stella McCartney, Lanvin and Cavalli Trend Union Paris France Internship with Lidewij Edelkoort, Trend Forecasting assistant
United Kingdom
London
Apparel & Fashion
Writing, Research Skills, Data Analysis, Creative Content Creation, Microsoft Office, Content Development, Kidswear, Creative Writing, Analytical Skills, Online Content Creation, Print Management, Graphic Design, Future Trends, Market Analysis, Special Collections, Print Design, art print, Team Leadership, Remote Teamwork, Project Management
Experience

Founder and Creative Designer
TheLinaHellgrenCreative
Greater London
Founder and designer of creative services print and pattern studio. Helping brands to make their products shine with longevity in focus. Designing exclusive, original and AI free one-off licence prints. Trend forecasting with focus on print and pattern. Reworking, custom repeat and colour separation of certified vintage print swatches. Available for short FTC, consulting, freelance and comission based projects.

Freelance Clients
Longina Phillips Designs Pty. Limited
Australia
Freelance Senior Print & Pattern Designer Womenswear. Part time and various projects.

H&M Fashion Intelligence - Trend Forecasting & Creative Services- Print & Pattern
London, United Kingdom
Print and Pattern Lead, forecasting future fashion. Remote & Hybrid. Seasonal forecasts, researching a varity of external sources, providing H&M Group with predicted trend stories. Content creator, develop, finalize and present animated trend directions both orally and for internal web based platform.

Print Lead Developer Creator Studio Print on demand start-up
London, England, United Kingdom
Design, develop and finalize test collections representing various brands and artists. Liasing with external artists, manufacturing and advertising agency. Final quality testing and sign-off of printed products.

Design Manager & Senior Print Designer
London, England, United Kingdom
Managing London based print studio team. Co-founder and lead content creator of web based print library for H&M Group and all H&M portfolio brands. Researching, identifying and feeding H&M with future print tendencies. Focus UK market.

Design Recruiter & Brand Ambassador
London, England, United Kingdom
Responsible for all UK, IE and FR design recruitment for H&M Group. Recruiting procatively, current and future needs with team in London.. Building close relationships with UK Art & Design Schools, monitoring graduate shows. Planning and operating interview events in UK, evaluating design competence, portfolios.

Senior Print Designer
London, England, United Kingdom
Develop and finalize print and pattern collections for H&M Group. Showcasing print portfolio in Stockholm, Sweden on a regular basis. Relocation to London 1999, analysing UK market, customer needs, gathering inspiration.
Lina Hellgren's Contact Information
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