Lin W.

Just bring a little fun. It could be different.

1. Affiliate Strategy & Planning Develop and execute performance marketing strategies (CPL, CPA, CPS, etc.) Set affiliate program KPIs (conversion rate, ROI, EPC) Identify growth verticals (e.g., finance, education, health, etc.) 2. Affiliate Recruitment & Onboarding Recruit high-potential affiliates, influencers, and media buyers Vet affiliates to ensure compliance with brand and policy Provide onboarding materials (tracking links, banners, guidelines) 3. Relationship Management Maintain regular communication with top affiliates Offer exclusive deals, custom landing pages, or incentives Resolve issues (e.g., tracking, payouts, compliance) 4. Campaign Optimization Analyze campaign performance (clicks, leads, conversion, ROI) A/B test creatives, funnels, traffic sources Collaborate with tech/creative teams to improve landing pages 5. Tracking & Reporting Use CRM or affiliate platforms (e.g., p500, Ever flow, TUNE) for real-time tracking Create weekly/monthly performance reports Monitor fraud or suspicious activities 6. Compliance & Risk Control Ensure all partners follow advertising policies (Google, Meta, etc.) Monitor ad creatives for compliance (especially in white-hat verticals) Implement fraud detection and quality checks 7. Collaboration with Internal Teams Work with sales to match affiliate traffic with advertiser demand Coordinate with finance for accurate payouts Sync with legal on affiliate contracts or NDAs