Lin C.

Role Responsibilities • Delivered customer service excellence with strong focus on customer journey and experience. • Assisted in the development of visual merchandising to create brand story and colour engagement on floor. Achievements: • Provided consistent high sales performance evidenced by monthly sales data and appraised by multiple store managers • Best sales record in the team for previous months including April, May, although only working part-time • Collaborated with the team to reach sales budget for the new collection

Role Responsibilities: • Promoted and sold diverse media products, including media reports, offline and digital advertising spaces. • Tailored, pitched and negotiated with variety of clients, inclusive of individual artists, larger art organisations and corporate enterprises. • Engaged in business development, proactively sought out new business opportunities while having maintained existing client rapport and sales. Achievements: • Signed up 10 new customers within the first 3 months, with sales equivalent to more than 100,000 RMB. • Effectively retained relationships with established clients with 80% repurchase rates.

Role Responsibilities: • Executed marketing campaigns of exhibition openings: using social media channels, including WeChat, to target high net worth local audiences. • Developed all copywriting and catalogue content for new exhibitions, published on owned digital channels including official website, Facebook, Instagram and WeChat. • Managed and marketed all digital touch points and optimised search engine performance for official website SEO. • Project managed and curated two major exhibitions, including developing exhibition concept, using Gantt planning, liaising with all stakeholders, client communications and exhibition marketing. • Managed art retail store in the gallery, including product merchandising, visual merchandising, sales, customer service and support. Achievements: • Content maintenance and audience outreach increased website visits by 30% within 6 months of starting the role. • Effective exhibition management and client management resulted in more than 60% of the artworks sold during the exhibitions. • Increased 30% sales for the art retail store in comparison to the previous years, by initiating WeChat group selling method and directly engaging with customers.

Position: Visitor Service Officer (volunteer) Role Responsibilities: • Serviced customers at the front desk for general customer enquiries and ticket sales. • Organised school bookings for primary school clients. • Executed attentive visual merchandising for the museum gift store.

Thesis: The Transition of Cultural Identity: the diasporic presentation in the works of the Chinese Australian contemporary artists – Ah Xian and Guan Wei