Lim Chern Wei

• Own sales tools deployment and management. Partner with cluster marketing commercialization team, define sales analytics processes and work closely with Demand Planner to ensure sales forecasting accuracy • Manage sales functional budget which include merchandisers budget, and ensures deployment and coverage is optimized. Partner with Retail Operation team to optimize merchandiser services • Ensuring total Malaysia Trade Spend Management (Gross to Net %) are within budget, implement process and action plan to monitor spending by account group as well as manage account receivable settlement • Work closely with Customer Marketing team to develops planograms, fixturization and category management strategies based on shoppers’ insights and executional guidelines for identified customers/channels • Champion of the right route to market strategies to reach the targeted distribution effectively and efficiently in depth and breadth • Champion perfect store execution at all trade levels • Ensuring direct report team career development plan are in line or above with SCJ guidelines

Handling GT (Total Perak)- (02/19 - 06/2020) Handling GIANT & GUARDIAN and total MT Operation- (07/2020 - present)

Handling Central GT, Local Key Accounts and 99SM

Job Description • To ensure that salesman do continues penetration of new outlet and product • To guide, educate and train salesman • To manage distributors on operation basis • To ensure salesman are able to achieve the minimum requirement of Effective outlet and Line Per Call • Currently handling 2 distributors, with 14 sales rep Achievement: • Construction on a new route (Demarcation) • New outlets & Product Penetration o Getting PSR to open new outlets o Motivating PSR to do range selling • Q4 2015, 2 salesman awarded Gold and Bronze for best northern PSR • Q4 2015, both my distributor was awarded Silver and bronze for best New Product Distribution (NPD) • Q3 2016, was awarded the silver Award

Job Description • To ensure that salesman do continues penetration of new outlet and product • To guide, educate and train salesman • To manage distributors on operation basis • To ensure salesman are able to achieve the minimum requirement of Effective outlet • Currently handling 3 distributors • Currently having 10 salesmen; 3 Nestle Rep and 7 Distributor Rep • To prepare promotions and budget for local chain outlets Achievement: • Awarded Best Coach for Central Region in 2014 • Increasing Outlet Serviced by 10% • Increasing outlet Penetration by 5%

Job Description • Coverage area: Central Region, Southern Region and Kuantan • Area of Management: Petrol Kiosk, R&R, GT, Horeca, “Special Projects” • Preparing budget for all different categories • Ensuring distribution and executives are on track with companies direction • Ensuring all merchandizing is done at tip top condition Achievement: • Manage to tie up a contract with Sunway Lagoon and also Kidzania • R&R Distribution for Flavored Drinks increase by 20%

Job Description • To maintain salesman productivity • To guide, educate and train salesman to company’s direction. • To manage distributors on operation basis • To ensure salesman and merchandiser do proper merchandizing. • Currently handling 2 accounts • Currently having 16 salesmen, 1 Executive, 1 supervisor, and 1 merchandiser. • To prepare promotions and budget for local chain outlets Achievement • In 2012, assist Syarikat Hua Soon to achieve COPA Champion. • Both my Account under my supervision is growing at a rate of 18% for Lean Kee Chan and Syarikat Hua Soon respectively in 2013 compared to 2012 • In 2013, salesman productivity has increase by 10% compared to 2012 • Distribution rate of main SKU has increase by 10% in 2013 • In 2013, both accounts are in the TOP 5 Growth. For the first time in 8 years, my account, Lean Kee Chan has entered the 10 Million Group • Project R&R & Project Dhamaka has been done and successful • Both accounts have achieved 99% scoring for Cold Chain Audit

Maintaining existing customer, looking for new customer, increase of SKU penetration per customer. Specialty in mix and match