Lily Janson
Manager, Growth Marketing, Retention @ Strava
About
I am on the Growth Marketing team at Strava, working to build the most engaged community of athletes in the world. I joined the team after completing a masters in Digital Marketing Strategy at Trinity College Dublin. My studies culminated in a dissertation on emerging adults’ brand loyalty in the airline industry. I’ve gained leadership experience through roles such as being the President of the Board for an arts organisation and being a supervisor to over 100 volunteers at a nonprofit. These opportunities, among others, improved my confidence in being part of a dynamic team and taking on a variety of roles. Additionally, my participation in extracurricular activities and the diverse volunteer roles I’ve had have also greatly enhanced my social intelligence when working in groups.
Ireland
Dublin
Marketing & Advertising
Customer Relationship Management (CRM), HTML, Iterable Cross-Channel Marketing, In app, Data Analysis, User Research, Search Engine Optimization (SEO), Organization Skills, Customer Service, Marketing Strategy, Management, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, WordPress, Social Media Strategy, Creative Problem Solving, Mentoring, Content Strategy, Event Management
Experience
Manager, Growth Marketing, Retention
Strava
Dublin, County Dublin, Ireland
Specialist, Growth Marketing, Retention
Strava
Dublin, County Dublin, Ireland
Specialist, Growth Marketing, MarTech & Ops
Strava
Dublin, County Dublin, Ireland
Associate, Growth Marketing, MarTech & Ops
Strava
Dublin, County Dublin, Ireland
Digital Associate
The Guild, LLC
Chicago, Illinois, United States
The Guild is a small business that curates and markets global fair trade artisans from around the world. Part time, I assisted them with their marketing and digital efforts. I helped them with their email marketing, brand planning, website development and more. I assisted them in interviewing and selecting a digital marketing firm and web developer to hire. I also was quite involved in the development and creation of their e-commerce website platform.
Program Coordinator
ANAD (National Association of Anorexia Nervosa and Associated Disorders)
Chicago, Illinois, United States
As the Program Coordinator, my primary responsibility was managing the experience of our volunteers. This takes on multiple forms, from developing training programs to spearheading recruitment efforts.
Program Assistant
ANAD (National Association of Anorexia Nervosa and Associated Disorders)
Greater Chicago Area
Operations Intern
ANAD (National Association of Anorexia Nervosa and Associated Disorders)
Chicago, Il
President Of The Board Of Directors
Unit 14 Theatre Company
Highland Park
Unit 14 Theatre Company is a young adult run theatre company that I assisted in launching with a group of my peers. Our mission was to create a space where young adults could experience the entire process of putting on a theatre production, both artistically and managerially. At Unit 14, I was involved creatively in many projects in addition to spearheading our marketing efforts and serving as the President of our Board of Directors at the end of my tenure.
Education
Trinity Business School
Digital Marketing Strategy
Dissertation: "Flying the friendly skies: How the consumer behaviour of emerging adults is influenced by airline frequent flyer programs."
DePaul University
Theatre, Communication and Media
Istituto Lorenzo de' Medici
Highland Park High School
High Honor Society Student
Lily Janson's Contact Information
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