Lily Huang-Voronina

Run an angel-backed creative production studio that builds high-velocity, high-taste storytelling systems for beauty, fashion, lifestyle, and wellness brands. Own P&L, lead mid–six-figure productions, and manage a 50+ creator network across development, production, and post. RESULTS & BRAND IMPACT: • Produced Liene’s global Mother’s Day campaign “Stick What Makes Her, HER,” a documentary-led storytelling initiative activated across North America, Europe, and Japan that generated 2M+ video views, 41K+ engagements, 500+ media placements, and 420K+ community participants. • Led KUN HONG Studio’s Chua Bag launch film; first batch sold out post-campaign. • Produced Bo & Mei x The Mahjong Project activation; 80+ person sell-out and expanded community. • Grew Mother Tongue Journal to a 5K+ cross-channel audience; Issue 1 sold out in 3 weeks. • Contributed to 300% social growth for FantasticMan China via narrative short-form series. CREATIVE & PRODUCTION LEADERSHIP: • Direct and produce brand films, micro-documentaries, and experiential for Liene, COS, FantasticMan China, Bo & Mei, and KUN HONG Studio (repeat), and Nomel for Sephora Hong Kong. • Maintain aesthetic and narrative quality across short-form, branded editorial, and community-driven storytelling. STUDIO OPS & SYSTEMS • Built the operational backbone: vendor roster, budgeting, legal/insurance, CRM, pipeline, safety workflows, and creative QC. • Lead end-to-end workflows for shoots, editorial, casting, crews, and talent; oversee budgets from development through post and delivery. COMMUNITY & REPRESENTATION: • Curated Mother Tongue Journal Issue 1 with 7 Asian diaspora contributors, including Loraine Williams Award recipient Xinyue Huang; launch drew 120+ attendees and sold out. • Sustain a creator network with 89% Asian diaspora talent across productions; includes AAPI storytelling for search. RECOGNITION: • Work selected by CineAsian Films and featured by NALUDA Magazine.

Partnered directly with the founder to define and operationalize Bo & Mei’s 2026 content and media strategy during a critical growth phase. Establishing the brand’s first structured content system, including editorial pillars, creative direction, and performance evaluation frameworks, enabling scalable execution beyond founder-led decision making. Led hiring and onboarding of the brand’s first content producer, designed workflow infrastructure across Slack and shared trackers, and introduced clear briefing, feedback, and production pipelines. Overseeing development and rollout of monthly content calendars spanning Reels and carousel formats, ensuring consistency across product, educational, and founder storytelling. Authoring a comprehensive media strategy playbook covering visual identity guidelines, content cadence, and long-term brand positioning, while serving as ongoing strategic advisor and creative lead to support brand growth through Lunar New Year and beyond.

SCOPE & PLATFORM IMPACT: • Ran a mini‑studio slate for ReelShort: six vertical‑drama series, 630+ episodes, 300M+ cumulative views (top series 85M+), paid/gated monetization; contributed to ReelShort’s Top 5 overall Free Apps and Entertainment ranking on iOS. • Managed a low seven‑figure slate budget; directed 300+ crew/vendor engagements annually. P&L + RELEASE STRATEGY: • Owned slate economics with low‑to-mid‑$200Ks per series; accountable for viewership and profitability. • Established release cadence (every six weeks) and resource plans across three overlapping schedules. PRODUCTION LEADERSHIP & DELIVERY: • Directed 50+ crew per title across seven NYC‑area locations on average; standardized playbooks and tooling to achieve 100% on‑time delivery and 6–8 week cycle times. OPS EXECELLENCE: • Institutionalized production operations: producer handbook, paperwork workflow, vendor ecosystem, crew communication standards, and a post‑ready on‑set process that reduced downstream rework; executed the only reshoot at zero incremental cost. EXECTUTIVE VISIBILITY: • Cross‑functional leadership across Development, Marketing, Business Affairs, Finance, Legal, and Post ensured clean approvals, launch readiness, and P&L discipline; reported to the East Coast EP with visibility at CEO all‑hands. IP & CREATIVE: • Creative stewardship of parent‑company IP, including a successful 3.0 relaunch of Open Your Eyes, My Billionaire Husband. KEYWORDS: Studio Operations, Slate Management, Showrunning, P&L Ownership,Budgeting and Forecasting, Greenlight-to-launch, Release Cadence, Production Management, Resource Allocation, Vendor Management, Vertical Video, Short-form Content, Paid/gated Monetization, Audience Growth, Post-production, Process Optimization (SOPs), IP Development/Adaptations, NYC metropolitan area

SET MANAGEMENT: Led a 10-day NYC episodic (7 locations; 8 depts; peak 48/avg ~30) to an on-schedule wrap with zero OT; executed police-supervised stunt + half-day night shoot with no incidents; eliminated company moves to de-risk and keep pace. SCHEDULING & OPS: Owned call sheets + DOOD in StudioBinder; coordinated EPs/producers/ADs/department heads; resolved location no-show, child-talent, and talent emergency in real time without schedule/budget impact. COMPLIANCE & BUDGET: Managed permits/COIs/location agreements across NYC streets/parks/DOT; delivered on ~$200K budget; negotiated locations at 30–40% below market; directed UPM on meals/craft within cost constraints. OUTCOME: On-time platform delivery; promoted to in-house Producer pre-wrap. KEYWORDS: Line Producing, Physical Production, Set Management, On-set Operations, Production Management, Production Scheduling, Day-Out-of-Days (DOOD), Call Sheets, Stripboard, StudioBinder, Google Workspace

Early member of The Authentic Asian; helped scale a 200+ global community of AAPI women leaders (85% Director/VP/C-suite/founders) with hubs in NYC, DC, LA, and SF—The Authentic Asian has been seen in Inc., Forbes, Bloomberg, and The New York Times. Built a repeatable programming lane and co-facilitated 15+ leadership workshops over two years, including a signature monthly Self-Love Meditation Hour + roundtable led by Mimi Chau (Founder, The Goddess Playground; consciousness exploration mentor); averaged 10–12 attendees with a core of 5–7 repeat participants, full 60-minute retention, and 10/10 CSAT. Moderated and spoke in community sessions with leaders including Sheena Yap Chan (WSJ best-selling author), and collaborated alongside TAA’s Misa Chien (LinkedIn Top Voice) and executive coach Yulee Lee, Ph.D.; also engaged with marquee talks from Dave Lu and Chris Do as a member. Operated community touchpoints across Zoom, Circle, and LinkedIn; seeded high-participation forum threads and sustained referral-led growth through consistent programming and inclusive facilitation. OUTCOME: strengthened retention, deepened relationship capital, and generated cross-community collaborations—several participants later became creative partners and clients in my studio practice, demonstrating community-to-business impact. KEYWORDS: community leadership, program management, event strategy, facilitation, stakeholder management, DEI, AAPI leadership, mindfulness, self-love

EXPERIENTIAL (CLIO-winning): • Helped deliver Citizens Bank’s “Living Portrait of NYC” (9-day NYC activation; ~$7M) by joining the EP to produce the BTS unit; • Coordinated with RadicalMedia, ran casting and paperwork for paid BTS participants; • Built and executed the BTS/case-film shotlist, cleared photo releases on site; • Aligned Legal/BA/PR/Creative to maximize foot traffic while protecting usage rights. FINANCE & COMPLIANCE: • Managed AICP estimates and producer expenses; negotiated internal resource billing; maintained union paperwork as part of Ogilvy’s signatory obligations; • Tracked ~$300–500K in workstream spend and ~$77K in direct controlled expenses. CASE FILMS (Effies 2023): • Produced 6 concurrent case films end-to-end across Citizens Bank, Nestlé, and Coca-Cola—delivered on time and on spec through Hogarth post using Smartsheet, Frame.io, and Google Drive; handled intake, asset wrangling, edit reviews, QC, and delivery. OPS & LEADERSHIP: • Served as Production’s first line of intake for new work, shaping schedules and resource plans; built Smartsheet PM templates that streamlined cross-team handoffs; • Mentored 2 summer interns and a floating associate; • Supported bi-weekly all-hands communications (~30 team members). RECOGNITION: • Earned strong stakeholder trust; • Approached by an EightBar (Ogilvy x IBM) Executive Producer for a promotion upon departure. KEYWORDS: Production Operations, Experiential Production, AICP Estimating & Budget Governance, Resource Planning & Capacity Management, Post-Production Workflows (Hogarth, Frame.io), Vendor Management (RadicalMedia; Union/Non-Union), Process Design (Smartsheet Templates/Dashboards), Intake Triage & Portfolio Prioritization, Compliance & Business Affairs (Union Signatory; Releases/Usage Rights), Cross-Functional Leadership (Legal, PR, Creative, Account)

KEYWORDS: Production Operations, Experiential Production, AICP Estimating & Budget Governance, Resource Planning & Capacity Management, Post-Production Workflows (Hogarth, Frame.io), Vendor Management (RadicalMedia; Union/Non-Union), Process Design (Smartsheet Templates/Dashboards), Intake Triage & Portfolio Prioritization, Compliance & Business Affairs (Union Signatory; Releases/Usage Rights), Cross-Functional Leadership (Legal, PR, Creative, Account)

PRODUCTION OPERATIONS & SCHEDULING: • Supported a 30+ person studio production across six live-to-air Sunday tapings; scheduled ~25 COVID tests every Tuesday/Thursday to keep cast and crew cleared and on-call; achieved ~98% of cast/crew cleared by call time. HEALTH & SAFETY COMPLIANCE: • Sustained uninterrupted production with zero shutdowns by enforcing AMPTP Return-to-Work protocols; delivered biweekly compliance reporting to Production and Legal. BUDGET & COST CONTROL: • Reduced high-cost doorstep testing for executives by shifting to in-office testing when feasible, protecting budget without compromising turnaround times; managed ~$3,000–$5,000/week in testing costs and maintained weekly expense tallies in CASHét. DATA SYSTEMS & REPORTING: • Built a Google Sheets automation/tally tracker for scheduling, results reconciliation, and data hygiene; cut reconciliation time ~60% and standardized logs for audit-ready reporting and faster decision-making. CROSS-FUNCTIONAL COORDINATION: • Partnered with the Production Manager and Legal; collaborated with PAs to ensure talent and stand-ins were cleared for studio and field segments. KEYWORDS: studio operations; live taping; production scheduling; Health & Safety compliance; AMPTP; budget & cost control; CASHét; Google Sheets/Excel; reporting/KPIs; cross-functional coordination.

LOCALIZATION PROJECT MANAGEMENT: Coordinated end-to-end localization for 6–7 projects (300+ aggregated episodes), spanning script adaptation, dubbing/ADR, subtitling, mixing, QC, and delivery across RU/IT/UKR/KO to EN language pairs. CROSS-FUNCTIONAL COORDINATION: Managed a 16-project peak workload in Wrike; aligned teams across Russia, Italy, and Korea time zones, partnering closely with Emmy-winning EP Charles Darby alongside executive producers Tim Werenko and Tom Wayland. QUALITY ASSURANCE & DELIVERY: Maintained 100% on-time delivery with high first-pass QC acceptance to U.S. broadcast audio specs; supported Pro Tools–driven sessions and weekly progress updates for leadership. PROCESS IMPROVEMENT: Introduced a version-controlled archival workflow (spreadsheets + Google Drive) that improved file hygiene and handoffs; leveraged native Chinese and Korean familiarity for script accuracy and Asian-language reviews. VENDOR & CLIENT COORDINATION: Sourced and onboarded Mandarin-speaking vendors; strengthened coordination with returning clients (including Soyuzmultfilm and Metrafilms) and contributed prospecting via VITRINA. KEYWORDS: localization, dubbing, ADR, subtitling, script adaptation, audio post, mixing, QC, delivery specs, U.S. broadcast, Pro Tools, Wrike, Google Drive, voice actors, vendor sourcing, international production, RU>EN, IT>EN, UKR>EN, KO>EN, project management, cross-functional coordination, client management, version control, workflow optimization, weekly reporting

• Led end-to-end development of a 20‑page media kit over 3 weeks for a feature documentary on Danny Simmons, building the visual identity, narrative spine, and creative brief used through post‑production. • Architected audience personas, comps, and impact campaign positioning; translated into a clear go‑to‑market narrative for the Executive Producer to engage talent, partners, and early stakeholders. • Created a reusable visual palette and templates in Canva adopted by the team after my departure, ensuring brand continuity across materials. • Partnered daily with the Executive Producer; onboarded and trained my replacement designer, standardizing workflows, guidelines, and handoffs.

• Trusted production and archival support at Theo Wenner Studio, an A‑list editorial/fashion environment serving top magazines, publications, and fashion houses. • Implemented structured asset organization in Adobe Bridge and Google Drive, archiving 500+ images from 2–3 productions to streamline post‑production workflows. • Created precise call sheets and optimized schedules to reduce downtime and improve crew coordination; managed ~10 stakeholder touchpoints weekly (magazines, stylists, HMU, models, videographers). • Built a 30+ contact database for global photography book sales via spreadsheets, enabling basic segmentation and coordinated outreach. • Ran on‑set operations for a 20+ person crew: talent support, catering and meal budgets (~$50 per person/day), vendor timing, and deliveries to high‑profile recipients. • Delivered real‑time creative support, including sourcing culturally specific props on deadline. • Supported a Self‑service editorial shoot featuring Lulu Tenney and other rising stars in modeling; received repeat invitations from the Executive Producer for calm, proactive service under pressure.