Lily Peng

Marketing Analytics @ Chime

Country

United States

City

San Francisco

Industry

Computer Software

Skill

Statistics, VBA, SAS Programming, Data Analysis, Financial Analysis, Financial Modeling, Research, SQL, Microsoft Excel, R, Java, NoSQL, Python, Public Speaking, Leadership

Experience

Marketing Analytics

Chime

2025-9 - Present · 1 yr 1 mo

San Francisco, CA

growth partnerships and growth media (offline)

Growth Marketing Analytics Lead

Ethos

2021-9 - 2025-9 · 4 yrs 1 mo

San Francisco, CA

marsci for paid social (fb/ig, tiktok, snapchat, pinterest, x), influencer, rokt; performance marketing for direct mail, podcast, and radio backed by Sequoia, Accel, General Catalyst, Google Ventures, and Softbank IPO: https://techcrunch.com/2026/01/29/how-sequoia-backed-ethos-reached-the-public-market-while-rivals-fell-short/

Customer Analytics

Rogers Communications

2018-11 - 2021-9 · 2 yrs 11 mos

Toronto, Ontario

revenue and discount management for home internet, TV, and phone

Commercial Strategy

Rogers Communications

2017-10 - 2018-11 · 1 yr 2 mos

Toronto, ON

managed a $1bn discount forecast portfolio

Consultant, Life and P&C Insurance

CGI

2016-7 - 2017-9 · 1 yr 3 mos

Toronto, Canada Area

recipient of the 2017 Q2 Impact Awards on delivering success to the RSA Transformation project

Data Analyst

InTheChat Communications Inc.

2014-1 - 2014-12 · 1 yr

Waterloo, Ontario

worked with a small team of 8 at the Accelerator Centre; acquired by Pegasystems MongoDB, Java, Javascript, JSON, NoSQL & SQL Databases, VBA, SQL, GNIP, ReGex.