Lilya El Bouanani

Working at the forefront of shaping the future of professional hair color, as coloration represents a significant 50% of L'Oréal Professionnel's overall Weight of Business, and we are proud to be the #1 color brand in both UAE and KSA, and rising among Qatar, Bahrain, Kuwait, Lebanon, Jordan, Oman.

• Elaborated the marketing strategy of 2 products (Auracos & CH Alpha): digital marketing with agency, shootings; branded merchandise; material/tools for PR campaigns. • Worked on CRM system platform to track client interactions (35+ users for 12k doctors, hospitals, clinics, pharmacies in database) and gain productivity metrics to manage field force effectiveness. • Joined Logistics management to coordinate the import from manufacturing until storage (order, production, transportation, shipment, delivery); incoterms (CIF, FOB, EXW)

• Trainee assistant to the "Youth and Environment" manager. • Assessed funding applications to ensure the proper use of funding and the effective social and/or environmental impact. • Visited associations to help carry out support programs, recommendations of local initiatives to promote. • Monitored and prepared 3 main events in Paris.

Immersion in Kigali for the preparations of the festival organized by Africa in Colors, an initiative which supports the cultural and creative industry (ICC) ecosystem, with the aim of creating jobs and income in Africa. The ICC brings together the fields of art with music, cinema, media, books, fashion, crafts, theater, dance, design, but also the digital world with gaming, and also culinary field with gastronomy. The festival, which took place from June 30th to July 3rd, 2022, brought together actors and thinkers who participated in the development of ICCs in Africa, in order to promote them on the international scene, particularly with the presence of foreign investors and artists who were present. My role was to provide assistance in practical functions: sending invitations to speakers, updating meetings with partners, classification of plane tickets with the travel agency, organization of transport shuttles on site , coordination of artists' visuals, but also in communication around the festival with interviews.

In 2012, Rwanda became the first African country to host Dîner en Blanc™, the Parisian dinner tradition with an African flavour. The edition I was part of took place on the 11th of June 2022. - set up a stand at the Kigali Convention Center (KCC) to inform speakers and guests of the upcoming Diner en Blanc’s event. - managed the main Excel file with the registered participants, so as to form groups which will be sitting at the same tables during the event. - sent invitation to all attendees with the event’s condition: rules, time, location, organization.

Rotary Interactive Quarantine is a platform created during the beginning of Covid-19, with the aim of promoting actions & projets by the Rotary International’s young members, known as Interactors. Being a zone coordinator of the African continent made me keep in touch with all the participants, reach them out during registration’s deadlines, inform them about the updates and meetings… As a bilingual speaker, I also used to translate meetings from English to French.

August 2026 intake

French school overseas