Lily Niu

I have over 12 years of experience in sales in the skincare industry, where I contributed to building and growing a sales team that expanded to over 4,000 people.Before that, I worked in executive search for 3 years, which gave me a deeper understanding of how companies evaluate people, make decisions, and build trust.After taking a few years away from my career to focus on my family, I restarted my professional journey during the pandemic by teaching Chinese to international students and expat families.During that time, I realized something important:Language is not the biggest barrier.Understanding how people think is.Today, I focus on cross-cultural communication, helping professionals better understand the logic behind Chinese business culture — including communication styles, relationship dynamics, and decision-making.My understanding is also shaped by my background.I grew up in a family where business was part of everyday life, so I was exposed early on to how relationships, trust, and communication work in the Chinese context.This allows me to see things not just from theory, but from how they actually play out in real situations.I enjoy connecting with people from different cultures.Even though my English is still improving, I believe communication is not about perfect language — it’s about real understanding.If you are working with China, managing Chinese teams, or trying to navigate business relationships here, I share practical insights to help you avoid misunderstandings and build real trust.It is about understanding how people really think.I help global professionals understand how China actually works — in business, workplace, and social dynamics.My work focuses on decoding the invisible rules behind Chinese communication, decision-making, hierarchy, relationships, and trust.Many misunderstandings between East and West are not caused by language, but by different assumptions about authority, harmony, face, and responsibility.Growing up inside the Chinese social system and working with international clients, I explain the logic behind things that often confuse foreigners in China, such as:• indirect communication • relationship-based trust • decision-making structures • negotiation behavior • workplace hierarchy • business culture in China My content is not about stereotypes.It is about how the system really works.I share insights for people who:– work with Chinese teams – want to do business in China – plan to work or live in China – want to understand Chinese culture beyond the surface