Lily Landen
Social Media Marketing Manager @ Universal Wholesale UWI
About
I’m a passionate and versatile professional with a degree in Animal Science from Michigan State University (Class of 2023) and experience across multiple industries. Currently, I manage social media marketing for a wholesale company, where I handle digital branding, website updates, email marketing, and content creation to drive engagement and sales. In addition, I work as a Property Manager, overseeing leases, invoicing, and tenant communications to ensure smooth operations. During the summer, I take on the rewarding role of a Camp Counselor, creating a fun, safe, and nurturing environment for young children. With a strong background in organization, communication, and creative problem-solving, I thrive in dynamic roles that allow me to blend marketing, customer relations, and operational management. I’m always looking for opportunities to grow, connect, and make a positive impact. Let’s connect!
United States
Birmingham
Non-profit Organization Management
Property Management, Social Media Management, Housing Management, Sales, Team Leadership, Animal Behavior, Problem Solving, Leadership, Microsoft Excel, Organization Skills
Experience

Social Media Marketing Manager
Southfield, Michigan, United States
As a Social Media Marketing Manager for Universal Wholesale, I manage the brand’s online presence and digital marketing efforts to drive engagement and sales. My key responsibilities include: Email Marketing: Sending targeted emails, including abandoned cart reminders, to re-engage potential customers and boost conversions. Website Management: Updating product listings, promotions, and content to ensure an engaging and seamless user experience. Social Media Strategy: Creating and posting content across social platforms to showcase our products, engage customers, and strengthen brand awareness. Visual Content Creation: Taking high-quality showroom photos to highlight our inventory and maintain a polished online presence. SEO & Online Reputation Management: Ensuring our company appears professional and credible in Google search results by optimizing content and monitoring online reviews. With a focus on brand consistency and digital growth, I help position our company as a trusted and recognizable name in the wholesale industry.

Property Manager
SSFigures LLC
East Lansing, Michigan, United States
As a Property Manager, I oversee the day-to-day operations of rental properties, ensuring smooth communication between tenants and management. My responsibilities include: Financial Management: Creating and sending invoices, tracking payments, and ensuring timely rent collection. Lease Administration: Drafting, reviewing, and distributing leases to new and existing tenants. Tenant Relations: Sending updates and reminders, addressing tenant inquiries, and resolving any issues that arise. Property Oversight: Serving as one of the go-to contacts for tenants, ensuring the property runs efficiently and any concerns are promptly addressed. With a strong focus on organization and customer service, I help maintain a positive living environment while ensuring the financial and operational success of the property.

Summer Camp Counselor
Birmingham, Michigan, United States
As a Summer Camp Counselor at Ortiz Educare, I play a key role in creating a fun, safe, and enriching camp experience for children ages 3-6. My responsibilities include: Activity Facilitation: Assisting in planning and leading daily activities, including arts & crafts, games, and outdoor play. Child Supervision: Ensuring the safety and well-being of campers by maintaining a nurturing and structured environment. Positive Engagement: Encouraging social development and teamwork while fostering a welcoming and supportive atmosphere. Conflict Resolution: Helping young campers navigate challenges and emotions, promoting positive behavior and problem-solving skills. Through patience, creativity, and enthusiasm, I help make camp a memorable and joyful experience for every child.

Sales Specialist
Birmingham, Michigan, United States
As a Sales Specialist at Sundance Shoes, I provided exceptional customer service and helped drive sales through personalized shopping experiences. My key responsibilities included: Customer Engagement: Assisting customers in finding the perfect fit and style based on their needs and preferences. Inventory Management: Stocking and organizing shoes to ensure a well-maintained and visually appealing sales floor. Sales & Transactions: Operating the Point of Sale (POS) system to process purchases efficiently and accurately. Product Knowledge: Staying informed about footwear trends, features, and promotions to provide expert recommendations. With a focus on customer satisfaction and sales success, I contributed to a positive and welcoming shopping environment.
Education

Animal Sciences
Hands-on experience attending Michigan State University teaching and research farms in classes such as introductory to animal agriculture lab, animal feeding and nutrition, companion animal management, and advanced companion animal management.
Lily Landen's Contact Information
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