Lily Jackson

At 13, I founded my first business with no experience - just curiosity, creativity, and a love for dogs. What began as a small idea evolved into WOOFology Shop, a pet accessories brand that I built, ran, and grew for 7 years.Over that time, I designed and sold handmade pet bandanas and accessories, generating 4,000+ sales and building a loyal community of dog owners. I grew the brand through organic social media and hands-on marketing, including content creation, customer engagement, and product storytelling. One of my proudest initiatives was running 3-month influencer campaigns, where I personally recruited and managed 30+ pet creators from around the world through a model search, coordinating 8–12 active collaborations at a time to generate consistent brand content and awareness.Alongside entrepreneurship, I developed real-world leadership experience as a Team Leader, managing people and supporting operational and financial responsibilities. I also volunteered weekly at a local animal rescue, staying closely connected to the community that inspired my business.In 2025, I graduated with a degree in Business Management from Lancaster University, becoming the first in my family to do so. I am currently completing a Master’s in Digital and Social Media Marketing at Lancaster University, with a predicted Distinction, developing advanced skills in brand strategy, influencer marketing, and digital storytelling.I’m particularly interested in brand marketing and creator/influencer marketing, and how digital communities shape the way people connect with brands.I’m now looking to bring my entrepreneurial experience into a marketing role where I can combine creativity, strategy, and storytelling to build genuine brand connections.💡 Always open to connecting with marketers, creators, and innovators - and discussing marketing trends, creative ideas, and which dog breeds should come with a warning label.