Lillie Saperman

- Developed and executed integrated press strategies for designer collection launches (in-store and online), executive visibility (including media interviews, industry summits and red carpet events like the Met Gala), new partnerships (endemic and non-endemic) and major editorial and marketing campaigns across all Saks Global brands. - Ensured all initiatives align with Saks Global’s organizational goals and are approved by key internal and external stakeholders. - Managed media outreach from start to finish, including writing and sending press releases, tracking coverage and impressions across outlets and pulling together detailed reports to measure performance and impact. - Facilitated embargoed pitches to editors while maintaining strong ongoing relationships with key media contacts to maximize coverage opportunities. - Published press releases on PR Newswire and disseminated post-event coverage to targeted media lists, enhancing brand visibility and media engagement. - Organized and managed celebrity attendance of Saks Global events (i.e. NYFW, Hamptons Summer Kick-Off Dinners, Saks Holiday Windows Unveiling, etc.), vetting potential attendees and coordinating accommodation and travel logistics with talent agents. - Partnered with internal legal teams and outside counsel to oversee the execution of celebrity contracts, ensuring compliance with company agreement policies and mitigating any potential risks. - Managed PR team’s allocated budgets by tracking expenses, processing invoices and ensuring timely vendor payments to maintain strong partner/vendor relationships as well as financial efficiency.

- Collaborated with Saks’ Social Team on the strategic development and execution of dedicated social campaigns with contracted talent, liaising with agents and working cross-functionally to generate content for Saks' social channels. - Managed daily tasks for Saks Social Club, including leading and executing member-related initiatives and events. - Supported Saks Social Club efforts such as monitoring invoices and payments, managing VIP requests (product requests, event support, talent logistics, dressing) and sourcing new potential ambassadors for Saks leadership’s consideration.

- Led all external marketing initiatives for the MFMS (Michigan Fashion Media Summit) team. - Oversaw full operations for the Fashion Forward Showcase (FFS), a national competition for student creators. - Managed outreach to fashion organizations and student groups at universities across the country to promote FFS. - Contacted professors and academic departments to broaden awareness and encourage participation in the showcase. - Helped drive applicant growth and national visibility for FFS leading up to the annual summit.

- Oversaw and directed all press relations efforts for the Michigan Fashion Media Summit (MFMS). - Managed and mentored the PR Manager to support day-to-day press outreach and execution. - Led media outreach efforts by researching and contacting relevant outlets to secure summit coverage. - Drafted and updated pitch materials, press releases, and official communications for external use. - Collaborated with the creative team to maintain and update the summit’s official press kit and supporting assets.

- Led community outreach efforts for the Runway of Dreams Foundation Club at the University of Michigan, focusing on building local partnerships. - Collaborated with team members to secure donations from Ann Arbor businesses to support the foundation and its on-campus inclusive fashion show.

- Created and executed all marketing materials for the Runway of Dreams fashion show at the University of Michigan, driving event awareness, member recruitment, and community engagement through local and social media channels.

- Supported the ideation of The Saks Man, the men's division of Saks’ exclusive ambassador program, Saks Social Club, by curating lists of brand-aligned influencers, communicating with external vendors to assist with program-related gifting and compiling metrics to support future consideration and outreach of potential new members. - Composed comprehensive monthly PR & Influence reports to be shared with Saks’ leadership, as well as News Edits that are within company weekly newsletters. - Teed up routine PR update emails sent to relevant internal teams, drafted media alerts, event briefs, press lists and influencer decks and compiled editorial & talent sample requests.

- Drafted and distributed pitches to editors and contributors while creating and maintaining detailed press lists for targeted media outreach. - Managed multiple client accounts, coordinating directly with PR agents, executives, press editors, celebrity stylists and photographers to ensure seamless communication and execution.

- Selected for a semester-long mentorship with the owner of Social Static, a marketing agency featured in Forbes, Entrepreneur, and CNN, to develop skills in digital marketing and social strategy. - Focused on community engagement and content optimization, using platform tools, strategic hashtags, and engagement tactics to drive visibility for client accounts on Instagram.

- Served as a Rent the Runway On Campus Representative, promoting the brand through styled social media content, wearing rental pieces, and initiating local brand collaborations with businesses like SoulCycle to boost visibility and engagement.