Lillian Han

- Created and published 50+ strategic LinkedIn posts for Ogilvy APAC covering creative campaigns, international awards, and industry insights; achieved 170+ likes on top-performing posts. - Designed and produced 40+ social media posters for Ogilvy APAC, maintaining brand consistency and visual impact, and developed multiple reusable templates. - Drafted project and award case summaries for Ogilvy’s global website, improving internal knowledge-sharing and enabling faster strategic alignment across teams. - Compiled and analyzed 10 Cannes Lions 2025 contender case studies, synthesized key creative strategies and audience impact to support internal benchmarking and innovation planning. - Managed project data entry for multiple regional campaigns, ensuring accurate input of information into the system, supporting the tracking of 70+ projects and facilitating cross-department collaboration. - Produced bilingual client-facing presentation decks for Ogilvy China, directly used in client proposals.

• Led a 6-member team in designing and implementing real-time predictive models for high-frequency market data in a Jane Street-sponsored Kaggle competition. • Built LSTM and XGBoost models to forecast mid-price movements, ranking in the top 5.2% of 25,000+ participants. • Managed feature engineering using tick-by-tick data and order book snapshots to enhance model performance. • Coordinated task allocation, model evaluation, and final submissions; gained hands-on experience in quantitative modeling, time series forecasting, and collaborative problem-solving under tight deadlines.

- Managed WeChat and Xiaohongshu marketing, producing 10+ posts, averaging 1,000+ views per post. - Supported planning and promotion of the Christmas performance event, including program introductions, social media teasers, and recap content, attracting 500+ attendees in the first week. - Optimized customer flow layout, adopted by management to improve peak-hour traffic flow and visitor experience. - Executed family- and youth-focused positioning strategy, enhancing brand visibility among international school communities and high-end family audiences.

• Managed WeChat and Xiaohongshu marketing, producing 10+ posts, averaging 1,000+ views per post. • Supported planning and promotion of the Christmas performance event, including program introductions, social media teasers, and recap content, attracting 500+ attendees in the first week. • Optimized customer flow layout, adopted by management to improve peak-hour traffic flow and visitor experience. • Executed family- and youth-focused positioning strategy, enhancing brand visibility among international school communities and high-end family audiences.

- Conducted in-depth research and analysis on Gen Z consumer sentiment towards Beats’ marketing campaigns. - Designed and implemented a comprehensive survey targeting Gen Z demographics, user behavior, and brand perceptions. - Analyzed survey and interview data using Excel, identifying key trends and insights to assess the effectiveness of social media and advertising strategies. - Compiled and presented actionable insights in a detailed report, providing strategic recommendations to enhance Beats’ connection with Gen Z audiences

• Led a Gen Z consumer insights project, conducting 8 in-depth interviews and 3 focus groups to develop customer profiles and identify key purchasing behaviors (e.g., “social currency purchases”). • Designed a 200+ sample survey and used sentiment scoring models and logistic regression analysis to discover strong correlations between brand preference and purchasing decisions. • Analyzed consumer insights to uncover market demands and product pain points, providing strategic recommendations for Gen Z marketing initiatives.

- Assisted the team in conducting on-site evaluations of potential partners, assessing their facilities and capabilities to ensure compliance with company standards. - Conducted online due diligence and risk management for partners, providing comprehensive background checks. - Supported contract revisions and negotiations by preparing relevant materials, assisting with post-negotiation follow-ups. - Regularly inspected inventory (mid-month and end-of-month), identified and resolved discrepancies, ensuring accuracy and consistency in inventory management.

- Assisted in managing and executing over 30 international trade documentation processes, including the issuance, amendment, and processing of L/C, ensuring 100% compliance with regulatory standards. - Supported the review and analysis of over 60 import documents, leading to a 4% reduction in processing errors and optimized marine insurance coverage. - Aided in the classification and organization of goods, accurately assigning HS codes to over 100 items, streamlining the customs clearance process.

Studied Future of the Business World with Pro. Taylor Caputo for 1 month.

Studied Entrepreneurship and Innovation with Prof. Jack McGourty, Ph. D. for 1 month.

Wake Forest Summer Immersion Programs Business Institute in Winston-Salem.

• Double Concentrations: Strategy & Consulting; Marketing • GRE: 332 (V162, Q170), AW4.5; TOEFL 111